When creating an FX brokerage business, you’d probably think that tracking traders’ activities, streaming market data, interacting with financial marketplaces and executing orders is going to be a tiring process.
Classically, you would need to run a separate program for each task. Luckily, today, you can streamline all these functions in a single solution: customer relationship management (CRM).
A CRM trading solution centralises all your processes and activities in a single platform, reducing much of your paperwork and boosting your productivity. Let’s find out what functionalities an FX CRM offers.
Primary Function of a CRM Solution
Not only are CRMs a modern and contemporary way to manage your business, but they also provide more control over your data, performance, financial reports and more. Here’s what you can get from your back-office management system.
Organised Processes
A single CRM system centralises all your departments—or most of them—in one software, allowing employees to interact and cooperate more efficiently on tasks.
Brokers can use Forex CRM software to contact interested investors and offer suitable services while keeping entries shared and transparent for other system users in your brokerage business.
Understanding Customer Needs
Most Forex CRM systems track customers’ behaviours and conclude patterns of their interactions on the website. This data can be used to offer relevant products and services that clients are interested in.
Enhancing communication with current and potential customers can largely improve customer retention and conversion rates.
Better Data Control
Customer relationship management stores a wide range of information, ranging from client’s basic data to trading software passwords and keys to business capital. You can control who can access this data and monitor logins to datasets.
API Integrations
CRMs use trading API connections to offer extended services, such as diversified liquidity sources, E-mailing services, crypto/fiat payment gateways and more functions to boost your platform.
More Flexibility
CRMs for brokerage businesses can be customised using white-label solutions that offer specially-built software to match your business needs. Turnkey solution providers allow you to pick and choose options and features that meet and exceed your client’s needs.
Conclusion
Using a CRM system for your Forex brokerage is a great way to gain a better understanding of your business performances and processes.
These programs unify your activities, your trader’s interactions and services on a single dashboard that is transparent and accessible throughout your organisation.
