Having successfully won the hearts of nearly 100k fans on social media, Kiara Powar is set to further her influence as the country’s youngest sportscaster with her new series Bat, Ball aur Baatein. Eschewing traditional commentary formats, this innovative series taps the pulse of Gen Z by drawing them into the latest happenings from the world of cricket with titbit-sized snackable updates.
All of 19 years of age, Kiara’s meteoric rise as a social media-led sportscaster is a journey of growth and discovery. In only a year, she has cemented her presence in India’s vibrant sports ecosystem with her focused coverage of grassroots sports events as well as her interviews with up-and-coming names as well as living legends from the world of sports. Recognising the gnawing gap in support and encouragement for those pursuing lesser-known sports or representing their sport domestically, she has consistently used her presence to highlight their stories and to create awareness about India’s diverse sports culture.
With Bat, Ball aur Baatein, Kiara is reinventing the way cricket updates are watched and consumed, and enabling her followers to stay abreast with every development from the pitch, despite the demands and constraints of urban life. Her dedication to and love for the sport are palpable in her regular coverage, which has begun with a bang. The show’s innovative segments including #Showstopper, #De Dhanaadhan! and #OMG Moment pick up the most memorable moments from each match and share it with fans in an informal and relatable manner.
Commenting on the inspiration for the new series, Kiara said, “As a former badminton player and a lifelong fan of cricket, I have realised that more people don’t follow the game as ardently or aren’t motivated to play because of the many distractions we’re constantly surrounded with. I wanted to share my love for cricket in a manner that I knew would resonate with my peers. I want them to rediscover the sport in its purest sense through new eyes, and I hope that Bat, Ball aur Baatein kickstarts this journey.”