Lenovo India’s Brave New Art Sweeps Four Awards at The 16th Annual Shorty

Lenovo India's Brave New Art Sweeps Four Awards at The 16th Annual Shorty

India, 30 May 2024: At the 16th Annual Shorty Awards conducted in New York City, Lenovo India achieved remarkable success, sweeping away four key awards for its social media campaign, ‘Brave New Art’. This is the first time a Lenovo campaign from India has achieved global recognition.

In the CTV/OTT category, Lenovo India emerged as the Winner, demonstrating its excellence in reaching audiences through digital media platforms. The campaign’s Product Feature Video earned an Audience Honor in Gold, showcasing its engaging and impactful content. The Micro Influencer Strategy was recognized with a Gold award, highlighting its effectiveness in leveraging influencers for brand promotion. The campaign’s innovative use of Technology earned it an Audience Honor in Bronze, further solidifying its position as a pioneering and successful social media initiative.

Lenovo & Intel’s branded content series ‘Brave New Art’ – Season 1 and Season 2 have been streaming on Disney+ Hotstar and other social media platforms, since April 2023. The series united artists across different mediums to forge a never-imagined-before creative fusion. The selected creators designed immersive pieces of art with the help of Lenovo Yoga laptops. The Yoga portfolio empowers such creators with features that provide performance, mobility, and versatility, thereby helping them showcase their creativity and pushing the boundaries of innovation with the help of AI.

The campaign series is also accessible on YouTube, and it has secured up to 40 million video views across platforms with an impressive 9.5 IMDB rating.

The Shorty Awards (also known as “The Shortys”) are awards for outstanding and innovative work in digital and social media content by brands, advertising agencies, and creators. Notable Shorty Award winners include Malala Yousafzai, Trevor Noah, Michelle Obama, Conan O’Brien, Lady Gaga, Bill Nye, and Lizzo. Brands and organizations such as Chipotle, Duolingo, Marvel Studios, HBO, Red Bull, Airbnb, Nestle, BMW, UNICEF and the Human Rights Campaign have also been awarded.