Lucknow: Due to the COVID-19 the consumer awareness towards health and nutrition products has increased and they are shifting more towards packed products over loose dairy products such as milk or loose paneer.
There is a sudden increase in the demand for packed dairy products from trusted brands especially in the Paneer category. To cater to this increased demand, Gyan Dairy has increased the production capacity of its Lucknow plant by 5 times. Earlier the plant was producing upto 1 ton paneer/day and now with the advance technology and state of art machinery, the brand will be producing upto 5 ton/day of Paneer. This will ensure the availability of hygienically packed Paneer to the consumer, which is totally untouched by hand and comes with higher standard of hygiene and prolonged shelf life.
Gyan stays committed to its tagline- Vishwas Se Bhara and always aims to provide pure and nutritional products to its consumer. The increased production for Paneer is the step further to stands true to its commitment.
Talking on the increased production, VenkataramaniSanthanam, VP (Sales & Marketing) said, “Post COVID, we witnessed that consumer is now going for safe, immunity, packed, trustworthy and affordable brands. Through our initiatives and offerings, we are trying to cover all these aspects. Paneer is our most admired and flagship product and we witnessed that consumers are opting for packed paneer as against loose ones available in the neighborhood. This led to the big boost to the packed Paneer portfolio and we installed international renowned machinery and increased our production capacity for Paneer by 5 times. We are also communicating the message of immunity and hygiene and replicating the message through our product offerings. We ensure that all our products are prepared and packed in accordance with the highest standards of health and hygiene to ensure its freshness and most importantly, the safety of consumers. We always stands by our mission statement- ‘Vishawas Se Bhara’ and we promise the same to our consumers.”
Paneer packs are available in sizes – 200gm, 300, gm and 1 kg fully sealed pack at Gyan Fresh Stores located across cities. The distribution channel is fully geared up to make sure that the products are available at all the retail channel. Besides, these products will also be available through a network of Gyan Select Stores, Gyan e-carts, and other retail stores via an extensive distribution network.
Most important and convenient way of ordering Gyan products are through Gyan Fresh App, company’s latest venture in going digital and providing customer the convenience of ordering Gyan products. This facility further ensure flawless delivery of products 7 days a week, 365 days a year in making contact less products delivery at the customers door step.
