Thiruvananthapuram- The Asian School of Business (ASB), a premier B-School in Thiruvananthapuram, is redefining undergraduate education in Kerala. ASB has launched 3 Bachelor Degree programmes in emerging technologies like AI, FinTech, Data Science, Digital Marketing and E-Commerce.
BCA (Hons) – Data Science & AI
This programme has strong foundations in programming, machine learning, and statistical analysis, offering students practical training of over 20 hours a week, solving about 200 practical problems mainly from top IT companies. Students are also exposed to tools like Python, R, SQL, Tensor Flow, and cloud platforms along with capstone projects in AI.
BBA (Hons) – Digital Marketing & E-Commerce
Digital Marketing & E-Commerce program gain hands-on experience in graphic design, e-commerce website creation, and search engine optimisation (SEO). In addition, they develop proficiency in industry-relevant platforms such as Figma, Tableau, and Power BI, significantly enhancing their employability in the digital marketing and e-commerce domains. The curriculum also includes practical modules certified by Google Ads and Meta, ensuring students are job-ready with globally recognised credentials in digital marketing.
B.Com (Hons) – AI & FinTech
Coaching for IRDAI, bank probationary officer exams, and hands-on training in financial reporting, personal income tax filing and GST filing, AI decision-making, robo-advisory and investment portfolio management becomes part of this programme. Assistance in securing industry-recognized certifications like NISM and NCFM.
Across all programs, students are guided to pursue industry-relevant certifications from Google, HubSpot, SEMrush, and LinkedIn, with access to over 100 free online course certifications. With this launch, ASB brings its hallmark of academic excellence, innovation, and career-readiness to undergraduate education.