Halsted Hampton, under the leadership of CEO Henry Pitchkhadze, has partnered with Israeli nanotechnology firm Nanosono to venture into the cosmeceutical market. This collaboration has led to the creation of a new product line under the premium brand “Béroche,” leveraging advanced nanotechnology for innovative skincare solutions.
A Vision of Innovation and Excellence
Henry Pitchkhadze’s journey from managing a small textile business founded by his father to leading a global enterprise exemplifies innovation and excellence. Under his leadership, Halsted Hampton has diversified into multiple industries, and with the launch of Béroche, it expands into the cosmeceutical domain.
Partnership with Nanosono
On October 5, 2023, Halsted Hampton announced its collaboration with Nanosono, an Israeli nanotechnology company known for its QUACTIV™ Technology. This partnership, valued at over €100 million, aims to develop a pioneering cosmeceutical product line that sets new standards in skincare.
Introducing the ‘Béroche’ Brand
Béroche, the brand resulting from this partnership, offers a range of products made from natural ingredients and premium fragrances. These products, designed to address various skin, hair, and nail concerns, are overseen by The Solfay Group, Halsted Hampton’s healthcare division managed by Henry Pitchkhadze.
Comprehensive Skincare Solutions
The Béroche line targets a variety of common skin conditions, including:
● Diabetic and chronic wounds
● Burns
● Scar treatment
● Infections
● Anti-mycotic treatment
● Acne-prone skin
● Psoriasis
● Seborrhea
● Atopic dermatitis
● Onychomycosis
● Skin aging
Innovative Formulations and Benefits
Béroche products feature a blend of anti-inflammatory botanicals, patented antimicrobials, and premium fragrances, offering antioxidant, anti-inflammatory, antimicrobial, and regenerative properties. These formulations aim to prevent infections and enhance the skin’s functionality and appearance.
Halsted Hampton’s healthcare offerings also serve hospitals, pharmacies, clinics, surgeries, laboratories, and food establishments, ensuring high-quality care and comfort in a safe and clean environment.
Nanosono’s Advanced Technology
Nanosono, led by CEO Ori Bar Chaim, has developed antimicrobial materials that eliminate pathogens in both medical and industrial settings. Their advanced technology and patented formulations, featuring a proprietary active ingredient and a unique combination of antimicrobial and anti-inflammatory agents, are integral to the effectiveness of the Béroche line.
Future Expansion Plans
Beyond its initial offerings, Béroche plans to introduce high-end hair care, face care, and body care products with unique fragrances. Starting in 2025, Béroche will open boutique shops across Europe and the Middle East and offer franchise opportunities to expand its reach. Premium Béroche products will be available on the Béroche website and in pharmacies across Europe, making high-quality skincare solutions accessible to a broader audience.
A Legacy of Innovation
Halsted Hampton’s roots trace back to a textile business established by Mourad Pitchkhadze. Under Henry’s leadership, the company has expanded its operations across four continents and diversified into industries such as healthcare, pharmaceuticals, real estate, and finance. Henry’s commitment to ethical standards and charitable contributions has fostered a culture of innovation and excellence at Halsted Hampton.
The new Béroche line embodies Henry Pitchkhadze’s vision of combining advanced technology with premium ingredients to create effective and luxurious skincare solutions, reinforcing Halsted Hampton’s position as a leader in innovation and quality.