India, 20th May, 2025: La Pink, India’s first 100% microplastic-free formulation beauty brand, commemorates its 2nd anniversary with a heartfelt initiative in collaboration with The Earth Saviours Foundation, a renowned Gurugram-based NGO known for its work with the elderly, abandoned, and differently-abled individuals. This milestone celebration underscores La Pink’s commitment of keeping community first, fostering meaningful connections and celebrating beauty that’s clean, pure and natural.
To celebrate this special milestone, La Pink team spent the day at The Earth Saviours Foundation, creating memories that truly mattered. They shared warm meals with 200 residents, cut a cake that symbolized not just two years of growth, but two years of purpose, and most importantly connected heart to heart. The air was filled with laughter, stories, and genuine joy as the team sat with residents, listened to their journeys, and shared their own. It wasn’t just an event, it was a celebration of togetherness, compassion, and the beauty of giving back.
Nitin Jain, Founder of La Pink, said, “La Pink was founded on a simple yet powerful belief: that beauty should never compromise on purity, purpose, or accessibility. As we celebrate two transformative years, this milestone is more than a marker of growth, it’s a heartfelt reaffirmation of the values that guide us. Spending time with the residents of The Earth Saviours Foundation was a deeply humbling experience, reminding us that true beauty lies not in appearances, but in compassion, connection, and the joy of giving back.”
“La Pink is redefining what it means to be a beauty brand in today’s world where purpose stands shoulder to shoulder with product. Marking the second anniversary with a gesture rooted in compassion and dignity reflects the soul of the brand. It’s not just about what we apply to our skin, but what we stand for. I’m proud to represent a brand that is leading this evolution with integrity, heart, and vision.,” said Parineeti Chopra, Brand Ambassador for La Pink.
As La Pink marks its second anniversary, the brand continues to reestablish the landscape of 100% microplastic free formulation beauty in India, where science meets nature, and every formulation is guided by purpose. The celebration with Earth Saviours Foundation wasn’t just a moment of joy, but a reflection of La Pink’s enduring philosophy that true beauty lies in conscious innovation, heartfelt connections, and the intent to create impact beyond the bottle.