New Delhi, August 22, 2024: Shiprocket, India’s 4th largest eCommerce enablement platform, today announced the launch of Engage 360 World’s First Data-Powered Marketing Automation Platform. With the aim to empower over 1.5 lakh merchants across India, Engage 360 offers an unprecedented level of marketing automation and intelligence, helping merchants drive growth, increase customer loyalty, and optimise marketing spend. The launch is in line with Shiprocket’s mission of enabling business growth for MSMEs by providing them with the right tech stack solution.
Marketing automation has become a cornerstone of modern marketing strategies. Salesforce reports that a staggering 67% of marketing leaders leverage these platforms to enhance customer experiences. Shiprocket Engage 360 aligns perfectly with this trend by offering a suite of tools designed to deliver unparalleled personalization and customer engagement. With features like anonymous user identification, Shiprocket’s extensive network enables businesses to tailor marketing efforts without compromising privacy. AI-powered smart segments allow for precise targeting based on customer behaviour, while RTO prediction helps optimise delivery strategies and reduce costs. For instance- Shiprocket Engage 360’s RTO suite powered by WhatsApp can reduce RTO rates by up to 40% and merchants using it have reported a 10x return on investment.
Moreover, Shiprocket Engage 360’s omni-channel capabilities, including WhatsApp, SMS, Email, and RCS, ensure that businesses can reach customers across their preferred channels, providing a unified and seamless experience. By leveraging these intelligent segments and AI-powered content, merchants are not only improving engagement but are also seeing a direct contribution to their top line, with sales increases as high as 15%. As part of our ongoing commitment to innovation, we are sunsetting Wigzo to consolidate more features and enhance the Shiprocket Engage 360 platform, ensuring it remains at the forefront of marketing automation and customer engagement.
Saahil Goel, MD & CEO, Shiprocket said, “With the launch of Shiprocket Engage 360, we are taking a giant leap forward in enabling eCommerce merchants to not only survive but thrive in the digital age by delivering personalised customer experiences at scale by harnessing the power of data-driven marketing. Shiprocket Engage360 is not just a platform; it’s a game-changer that leverages data to drive real results. With the Indian eCommerce industry moving towards growing into a $300 billion industry by 2030, marketing automation is going to play an important role in bolstering this growth. By combining advanced data analytics with comprehensive marketing tools, we’re helping merchants compete in today’s fast-paced landscape. Our commitment to ensuring that every merchant, regardless of size, can achieve sustainable growth and unparalleled success remains as strong as ever.”
“With Shiprocket Engage 360, we are redefining the future of eCommerce marketing,” said Praful Poddar, Chief Product Officer at Shiprocket. “By harnessing the power of data and automation, we are empowering merchants to make informed decisions, deliver personalised experiences, and ultimately achieve greater success. In today’s digital landscape, data is the new oil, and Shiprocket Engage 360 is the refinery that turns that data into tangible business growth. ”
While platforms like Contlo and WebEngage specialise in marketing solutions, and others such as KwikChat, AI Sensi, BusinessOnBot, BikAI, Pragma, Bitespeed, and Limechat focus on WhatsApp marketing; Shiprocket Engage 360 brings out the best of both worlds and stands out as a comprehensive suite of Omnichannel Marketing solutions for eCommerce. These platforms, combined with Shiprocket Engage 360, create a robust ecosystem that addresses the diverse needs of eCommerce businesses. By providing a unified platform with advanced features like anonymous user identification, smart segmentation, and omni-channel marketing capabilities, Shiprocket is setting a new benchmark for the industry. Shiprocket Engage 360 empowers merchants to unlock the full potential of their businesses and achieve sustainable growth.