New Delhi, March 17, 2025—Soumyabrata Sengupta, Executive Director of Spearkraft Group and a Member of the Bharatiya Janata Party (BJP) State Leadership Council has been appointed as the Media Advisor to both the Ministry of Defence and the Ministry of External Affairs. In this prestigious role, Sengupta will provide strategic media guidance to senior military officers and diplomats representing India on the global stage.
An expert political consultant and media advisor, Sengupta has been a trusted name in policy advisory, public relations, and political strategy. With an extensive track record of working with the Government of India (Ministry of Home Affairs and the Ministry of Culture), the Government of Delhi, and the Government of West Bengal, he has played a crucial role in shaping high-impact media campaigns and policy communications at both national and state levels.
His latest role will see him assist senior military personnel in crafting effective media narratives, crisis communication strategies, and public engagement initiatives for India’s defense forces. Additionally, his advisory work with the Ministry of External Affairs will focus on diplomatic communications, international media relations, and strategic outreach initiatives to enhance India’s global image.
Sengupta will be working in an independent capacity through Chanakya Strategic Advisors, a public sector advisory and social impact firm under the Spearkraft Group. This move underscores the growing role of specialized advisory firms in navigating the complex intersection of governance, strategic communication, and public perception.
Over the years, Sengupta has provided political and media consultation to several senior politicians, bureaucrats, and policymakers. His deep understanding of political strategy and communication has made him a sought-after consultant in the realm of governance and public policy.
Soumyabrata Sengupta has a strong military background, having been military-schooled for most of his life. After being recommended by the Services Selection Board (SSB), he successfully completed Basic Military Training (BMT) at the Officers Training Academy, Gaya, which further strengthened his strategic thinking and leadership skills. Academically, Sengupta holds a Bachelor’s degree in Journalism from Amity University, Noida, a Master’s degree in Journalism from Andhra University, Visakhapatnam, and an MBA from Xavier Institute of Management, Bhubaneswar (XIMB). His diverse educational background has provided him with a unique blend of analytical, communication, and management skills essential for high-level advisory roles.
Expressing his thoughts on the appointment, Sengupta said: “It is an honour to assist two of the most critical ministries in shaping their media strategy and public outreach. In an era where perception and communication are vital to national security and diplomacy, effective media handling is more important than ever. Through Chanakya Strategic Advisors, I look forward to contributing to India’s strategic narrative at both national and international levels.”
With these new responsibilities, Soumyabrata Sengupta continues to strengthen his position as a leading strategic advisor in India’s political and governance landscape. His expertise in media strategy, political consulting, and government advisory further cements Chanakya Strategic Advisors as a key player in the sector.