March 19, 2025– F1® Authentics – the official F1® memorabilia platform run by Memento Exclusives under licence of Formula 1® – is running an exclusive auction on its platform, in collaboration with BWT Alpine Formula One® Team driver, Pierre Gasly. The auction features his race used fan-designed helmet, worn at the 2025 season opener in Melbourne, Australia, which will also be signed.
The helmet was created through a user-driven initiative with Binance, the world’s largest cryptocurrency exchange, where fans from around the world submitted their designs. The winning concept was then brought to life through a striking Melbourne mural by renowned street artist Matt Adnate, known for his impactful, large-scale cultural inspired works.
The Australian Grand Prix was rain-stricken, with intermittent downpours impacting the on-track action and team’s having to manage tyre strategies carefully. At multiple times throughout the 57-lap race, the lead changed hands and drivers moved up and down the points zone. Out of the 20 drivers who started, only 14 reached the finish line, making it a dramatic and exciting season-opener for fans. Gasly showed strong pace from behind the wheel of his A525 throughout the race. Now, one lucky collector will have the chance to own the very unique helmet, worn by Gasly during the Grand Prix.
All proceeds of the auction will be donated to CROW Youth Boxing, a charity working to empower First Nations youth through sport and community programmes. CROW stands for Courageous, Resilient, Original, Warrior, which are qualities that the charity encourages and promotes.
F1® Authentics’ auction of the race used helmet, which will be signed by Gasly, will close on 8th April 2025, giving fans and collectors time to place their bids for a chance to secure history. With this helmet coming from the first race of the season it offers a phenomenal opportunity to own history in the making.
BWT Alpine Formula One® Team driver, Pierre Gasly commented:
“This is my second helmet design collaboration with Binance and I always enjoy how their users create unique, fan-driven concepts. The number of designs received for this Australian GP helmet was overwhelming and I truly love the winning design, which highlights Australia’s diverse arts and culture. It will be auctioned to raise funds for CROW Youth Boxing, a local charity doing amazing work to empower First Nations youth through sports and community programs. It’s a true honor to support such a meaningful cause.”
Nikita Rose Rotumah, Founder at CROW Boxing said:
“At CROW Youth Boxing, we empower First Nations youth through sport, using boxing as a tool to teach resilience, discipline, and self-determination. CROW stands for Courageous, Resilient, Original, Warrior – qualities we encouraged young people embrace both in the gym and in life. The funds raised will provide essential boxing gear, healthy meals, and comprehensive support for First Nations youth who are often marginalized. We deeply appreciate the support from Pierre and Binance in championing our mission, supporting positive change for First Nation youth and believing in the potential of our young warriors”.
Sarah Dale, Global Brand Partnerships, Binance, said:
“It’s amazing to see this project bring together sport, art, and community in a unique way. The user-designed helmet is a true celebration of creativity and partnership – and auctioning it for CROW Youth Boxing makes it even more meaningful. They do incredible work supporting First Nations youth, and Binance is proud to be part of this initiative alongside Pierre to help contribute to their mission.”
Barry Gough, Founder & CEO of Memento Exclusives (F1® Authentics) commented:
“We are proud to be supporting this incredible charity and the important work they do, in collaboration with Pierre Gasly. There has been so much anticipation for the new season and so we’re thrilled to be able to offer a genuine piece of history from the very first race.”