With the rise of international travel among Indian millennials and Gen Z, Thomas Cook (India) Limited, the country’s leading omnichannel foreign exchange services provider, has announced the appointment of Bollywood youth icon Kartik Aaryan as the brand ambassador for its forex business.
As per industry reports, travel has emerged as a top priority in spending habits among India’s youth. This demographic shift presents a significant opportunity, and Thomas Cook India is strategically leveraging it through this association.
Kartik Aaryan, known for his charismatic personality and strong connection with India’s younger population, is widely admired for his inspirational image and vibrant appeal—especially among millennials and Gen Z. His persona resonates with the mindset and travel aspirations of India’s modern travellers, making him the ideal face for Thomas Cook India’s dynamic forex offerings.
The partnership kicks off with the launch campaign for Thomas Cook India’s Borderless Travel Card, a multi-currency card designed to offer international travellers a safe, convenient, and seamless payment experience.
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