Bengaluru, March 16, 2022: Amazon India today announced that Andhra Pradesh & Telangana top all other Indian states when it comes to the demand of home appliances. Amazon has expanded the selection of its appliances portfolio and added the latest products by top brands across price points such as LG, Samsung, Lloyd and many more.
Hyderabad, Secunderabad, Vijaywada & Vishakhapatnam are the top cities that are driving additional growth for home appliances segment in these states along with smaller towns including Cuddapah, Chitoor, Khammam. LG, Samsung, Lloyd are the top brands in the region. Amazon India has seen an +40% m-o-m increase in search for home appliances on Amazon.in.
“In the last one to two years, we have seen an upward trend in buying pattern of home appliances across the southern regions of India. During early summer season onset, especially customers from the southern regions shop for products like ACs, refrigerators, coolers, and other products on Amazon. Customers are increasingly using finance schemes such as no-cost EMI and a greater share of customers are also availing exchange offers led by initiatives to drive affordability for high price band categories. Sellers have also introduced differential bundle offers with Amazon Echo Dot at discounted prices in our endeavor to build on the new customer demand for adopting Smart/Wi-fi enabled Air conditioners. We remain committed to helping customers find all that they need from the comfort of their homes while choosing from the wide selection of home appliances available on Amazon.in and benefiting from fast, scheduled doorstep delivery.” said Akshay Ahuja, Category Leader, Consumer Electronics, Amazon India.
Overall trends:
Over the last one to two years, customers have purchased AC & Refrigerators appliances with volumes reaching 2X vis-e-vie 2020, large part of the demand has come from mainstream segments in the price range of INR 30K – INR 40K for Air conditioners & 15K – 25K for refrigerators
Customer trends Amazon has seen in the region:
- New customers shopping in the home appliances category have seen +40% growth in the last 6 months.
- Branded keyword searches share in the home appliances category has improved by 20%
- Customers in the southern region prefer brands including Samsung, LG, Whirlpool, Haier, Daikin, & Hitachi
- Customers are looking for products in the price bracket of 30 – 40k in Air conditioners & 15 – 25k for refrigerators
- In Home Appliances, besides Brand resonance, price, special features such as convertible, smart enabled and energy rating are primary factors of selection
- Smart ACs are gaining share in the Air Conditioners category with contribution reaching 15% (8x growth in last 2 years)
- Convertible & high star rated Air Conditioners & refrigerators are seeing a surge in demand and are the fastest growing sub-segment
- Trends led by Energy Efficient 4 and 5-star rated refrigerators contributing to 30% of refrigerators sold, segment doubled over 2 years
