Mumbai, Feb 07: NRoute, a nutraceutical company focused on preventive nutrition and healthy ageing, introduced Heartisafe, a science-backed primary prevention solution for cardiovascular health, at a scientific session held in Mumbai. Heartisafe is a proprietary formulation combining Fruitflow®, a patented tomato extract, with Grape Seed Extract, developed by renowned cardiovascular scientist Dr. Asim Duttaroy.
The session brought together leading healthcare professionals and experts to discuss nutrition-led, science-driven approaches to cardiovascular prevention, moving beyond traditional cholesterol-centric models of heart care.
Science-Driven Preventive Nutrition
Speaking at the event, Mr. Nimish Thaker, CEO, NRoute, reiterated the company’s commitment to evidence-based preventive nutrition, highlighting the use of globally researched and clinically validated ingredients to address India’s growing cardiovascular risk burden.
Mr. Shawn Lee from dsm-firmenich outlined the robust scientific credentials of Fruitflow®, including extensive clinical validation, approval by the European Food Safety Authority (EFSA), and its adoption in over 75 countries worldwide.
Dr. Asim Duttaroy emphasized that platelet hyperactivity and chronic low-grade inflammation—often present even in individuals with normal cholesterol levels—are key contributors to sudden cardiac events, reinforcing the role of Fruitflow® in early cardiovascular prevention.
Adding to this, Dr. Akshay Shah, COO, NRoute, stated that Heartisafe, formulated with Fruitflow® and Grape Seed Extract, offers a science-led, nutrition-based solution designed specifically for primary prevention of cardiovascular events.
How Heartisafe Supports Heart Health
Powered by Fruitflow®, Heartisafe supports cardiovascular health through multiple mechanisms:
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Managing Platelet Hyperactivity: Helps regulate “sticky” platelets, supporting smooth blood flow and reducing clot formation without interfering with the body’s natural healing process.
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Anti-Inflammatory Support: Helps manage chronic low-grade inflammation that silently damages blood vessels over time.
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Vascular Balance & Circulation Support: Promotes healthy blood flow and vascular flexibility, supporting balanced blood pressure.
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Post-Workout Recovery: Enhances circulation during and after physical activity, aiding recovery and cardiovascular endurance.
Fruitflow® delivers benefits similar to low-dose aspirin, without associated risks such as gastric irritation or bleeding, making it suitable for long-term daily use as part of preventive nutrition.
Designed for Primary Prevention
Heartisafe is designed to support early cardiovascular protection, addressing hidden risk factors such as platelet stickiness, inflammation, and poor circulation—even in individuals with normal cholesterol levels.
Who Heartisafe Is Ideal For
Heartisafe is especially relevant for:
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Individuals living under chronic stress
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Urban populations exposed to pollution
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Adults aged 40 and above
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Smokers and former smokers
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People with diabetes
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Individuals with obesity
Why Choose Heartisafe
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Heart problems often begin silently
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Normal cholesterol does not always indicate low cardiovascular risk
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Stress and inflammation play a critical role in heart health
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Early prevention delivers better long-term outcomes
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Fruitflow® is clinically proven and globally trusted
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Offers heart protection without medicine-related risks
By combining modern cardiovascular science with everyday nutrition, Heartisafe makes preventive heart care simple, safe, and sustainable.