Photo by Donald Tong:
For today’s consumers, video content is above all else. When people only have a few seconds to spare for branded content when they’re looking online, it’s the videos that are going to grab their attention and make them slow their scroll. However, because most businesses know this, you’re going to have a lot of competition when it comes to creating great branded videos to promote your business. Luckily, if you’re ready to put the work in, you can create videos for your company that will help you to rise above the fray.
To help you see how this can be done, here are three ways to make your brand videos stand out.
Create A Strong Brand Voice
Before you can create a brand video that has the possibility of standing out from other businesses, you’ll first need to create a brand voice that’s strong enough for people to recognize among the cacophony of other brand voices.
Depending on the type of business you’re running, the industry that you’re in, the kinds of customers that you’re trying to connect with, and the personalities of the people in charge, the brand voice that you’ll have will vary. But once you and your marketing or branding team decide what direction you want to go with your brand and your voice, you’ll want to make sure that this is clear all throughout every video that you create.
Vary Your Video Types
Regardless of the brand voice that you choose to go with, you can implement this in all types of videos. And to get people more and more interested in the video content that your business is putting out there, you’ll want to have a nice variety in the type of video content you’re creating.
Some companies may find that they lend themselves better to educational videos, while others might more naturally do videos. Despite this, you should try to make different kinds of videos that will be of interest to your audience, ranging from things like behind-the-scenes videos to product videos and videos meant to simply entertain.
Strive For Authenticity
In all of the brand videos that you make for your company, one thing that you should always do is strive to always be authentic. As you let the authentic personalities and quirks of your staff, your marketing team, your customer base, and your products come out in your videos, there will be no one for anyone else to recreate this exact formula. So embrace the uniqueness of your team and your company so that you can create videos that people see as real and authentic.
If you want to make your brand videos stand out from others, consider using the tips mentioned above to help you learn some ways that this can be done.