India, June 03: Boba Bhai, India’s largest omnichannel bubble tea and Korean street food brand, yesterday launched its 100th store at Whiteland Urban Cubes 71, Sector 71, Gurugram, on 1 June 2026. The launch marks a major milestone in the brand’s rapid expansion journey and further strengthens its footprint in North India.
The new outlet will also become Boba Bhai’s 28th store in the Delhi-NCR market and 8th outlet in Gurugram, reinforcing the region’s importance in the company’s growth strategy. The launch is part of Boba Bhai’s broader expansion plans focused on deeper penetration across existing metro markets while accelerating growth in emerging Tier-2 cities across India.
To celebrate the 100-store milestone, Boba Bhai introduced a special launch-day offer with select menu items priced at ₹100. Customers visiting the outlet on opening day got access to the brand’s signature range of bubble teas, Korean-inspired burgers, fried chicken, ramen bowls, loaded fries, momos, and fusion street-food offerings.
“Reaching 100 stores is a defining moment for Boba Bhai and a reflection of how strongly consumers across India have connected with our brand. Gurugram has been an important market for us, and this launch represents not just another store opening but the next phase of our expansion journey. While we continue strengthening our presence in metro cities, we are equally focused on taking Boba Bhai to newer Tier-2 markets where demand for global flavours and accessible QSR experiences is growing rapidly,” said Dhruv Kohli, Founder, Boba Bhai.
The new outlet featured an expanded menu including popular beverages such as Taro Lava Bubble Tea, Tender Coconut Bubble Tea, Japanese Matcha Bubble Tea, Mango Matcha Bubble Tea, and a all new range of Cheese foam Cloudy Drinks, alongside food offerings including Korean Corndogs, Korean Fried Chicken, Honey Sriracha Burgers, Loaded Fries, Ramen bowls, and all-day snacking options.