New Delhi, 7 July 2025: Embrell, an emerging luxury demi-fine jewellery brand known for its 18K gold-plated creations, Embrell, an emerging luxury demi-fine jewellery brand that brings together thoughtful design, everyday elegance and meaningful self-expression, with each piece crafted in 18K gold-plated finishes, is expanding its footprint across key Indian markets as part of a focused growth strategy. With an aesthetic rooted in clean design, craftsmanship and accessible luxury, the brand is striking a chord with jewellery lovers seeking quality, versatility and meaning, whether for everyday wear or meaningful gifting.
Embrell was born with the idea of making high-quality, beautifully designed jewellery more accessible without compromising on intention or individuality. Since its inception, the brand has resonated with a growing community of wearers who value minimalism, thoughtful statement pieces, and a sense of purpose in their style. Its clean yet expressive aesthetic continues to attract discerning consumers across age groups who are looking for jewellery that feels both personal and elevated.
“We’ve always believed that jewellery is more than just an accessory. It’s a form of self-expression,” said the team Embrell. “This next phase allows us to connect with more individuals who value meaningful design while continuing to craft pieces that feel personal, versatile and elevated.”
Embrell’s carefully curated range of demi-fine jewellery is designed to complement everyday style and effortlessly transition into special occasions. Every piece reflects our signature approach with modern silhouettes and a global design sensibility adapted for timeless wear. Whether it’s a bold ring, a refined chain or an occasion piece from our celebration edits, Embrell jewellery is created to be worn, gifted and cherished across moods and moments.
Commenting on the expansion, Priyanka Silotia, Founder of Embrell, said:
“Embrell began with a simple yet powerful idea to create jewellery that looks beautiful and also carries meaning. With over a decade of experience in building brands and shaping customer experiences, I wanted to bring that same thoughtfulness into jewellery. Every piece we design is rooted in storytelling, self-expression and quality. This next phase of growth gives us the opportunity to share our philosophy with a wider audience who appreciate design that is intentional, versatile and made to last. We’re just getting started and incredibly excited for what lies ahead.”
With a strong D2C foundation and an engaged online community, Embrell’s growth strategy includes expanding into leading marketplace platforms, deepening influencer-led campaigns and introducing a selective offline presence through curated pop-ups and brand collaborations in the coming year.
As the fashion and gifting landscape continues to evolve, Embrell is well positioned to offer a fresh and elevated alternative, where luxury jewellery becomes part of everyday self-expression rather than an occasional indulgence.