India, May 25: Haier Appliances India, the No. 1 global major appliances brand for 17 consecutive years, raises the stakes in para-athletics by coming on board as the Title Sponsor of the 8th Indian Open Para Athletics International Championship 2026, scheduled to be held from 24th to 26th May 2026 at the Sree Kanteerava Stadium. Bringing its philosophy of “Perform Big Silently” to the forefront, Haier continues to reinforce its commitment to celebrating determination, excellence and high performance, values that mirror both elite sport and the brand’s belief in delivering meaningful, impactful experiences.
Reinforcing its commitment to inclusivity, strength, and community engagement, Haier India extends its ‘Sport-O-Tainment’ vision into para-athletics through its association with one of India’s premier para-athletics championships. Organized by the Paralympic Committee of India, the championship is recognized by the Government of India and the Sports Authority of India, and is affiliated with the International Paralympic Committee. The event will bring together leading para-athletes from across the country along with international contingents, creating a strong competitive platform.
Commenting on the partnership, Mr. NS Satish, CEO, Haier Appliances India said,
As accessibility, representation, and inclusive progress continue to gain greater prominence across the country, Haier India extends its ‘Sport-O-Tainment’ vision into para athletics, reflecting the brand’s commitment to backing stories of ambition and grit. With the Indian Open Para Athletics International Championship 2026, the brand deepens its engagement with inclusive sporting platforms that bring sport, storytelling, and purpose together, while strengthening its connection with younger and aspirational consumers and reinforcing its positioning as a progressive and future-ready brand.