Bengaluru, Feb 20: HDFC Mutual Fund, through its Investor Education and Awareness Initiative, has unveiled two investor education films capturing its on-ground participation at the 2026 Magh Mela in Prayagraj.
The films, centred around the ‘Barni Se Azadi’ initiative and a culturally resonant Diya Floating activity, reinforce the importance of moving beyond traditional savings practices toward informed, long-term investing.
‘Barni Se Azadi’ – Setting Dreams Free
The first film documents the ‘Barni Se Azadi’ activation at the Magh Mela. Set against the vibrant backdrop of one of India’s largest religious gatherings, the film delivers a simple yet powerful message — dreams are not meant to remain locked away in a traditional barni (jar). They grow when set free through investing.
At the heart of the activation was a giant Barni installation symbolising conventional household savings practices. Visitors selected a dream via a digital interface, and as each aspiration was chosen, a visual cloud rose into the sky — representing dreams being set free and the beginning of a journey toward financial independence.
The film captures real interactions and reactions, showcasing how relatable storytelling can spark conversations around financial awareness.
Diya Floating – Illuminating Aspirations
The second film highlights the Diya Floating activity organised on the occasion of Maghi Purnima. Rooted in cultural tradition, the activity invited participants to float dream-inspired diyas carrying aspirations such as owning a home, purchasing a vehicle, or securing a child’s education.
Upon completing the ritual, the ceremonial plate revealed a simple yet powerful message:
“Nitya Nivesh Karoon. Swapna Satya Karoon.”
The on-ground campaign ran from January 12 to February 15, 2026, aligning with peak footfall at the Magh Mela. Engagements included:
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Giant Barni installation
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Nukkad nataks across multiple Mela locations
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AI-enabled photo booth
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Diya Floating ceremony
Through these films, HDFC Mutual Fund reiterates its commitment to taking investor education beyond conventional platforms, leveraging large community forums and culturally meaningful moments to promote informed financial participation among diverse audiences.
Benefits of SIP (Systematic Investment Plan)
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Freedom from market timing
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Well-suited for long-term wealth accumulation
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Disciplined wealth creation
Investor Awareness & Disclaimer
An Investor Education and Awareness Initiative by HDFC Mutual Fund.
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