New Delhi, September 11th, 2024: Mila Beauté, the Indian beauty brand with a global perspective, has onboarded Shailendra Gaur as Vice President of Retail. He will spearhead retail growth and business expansion across India. Shailendra will oversee Mila Beaute’s general trade, pharmacy, large-format retail, and exclusive brand outlets.
With a robust background in retail strategy and growth, Shailendra is set to play a crucial role in Mila Beauté’s ambitious plans. His primary objective is to establish a strong and profitable INR 100 crore retail business, making Indian colour cosmetics accessible not just in tier 1 cities but also penetrating India’s tier 2 markets.
Shailendra brings a wealth of experience from his previous roles in the beauty and FMCG sectors. Before joining Mila Beauté, he served as National Sales Manager at Swiss Beauty. His career also includes notable stints at renowned organisations such as Revlon, Godfrey Philips, and Mars Chocolates. Some of Shailendra’s significant achievements include developing Nepal and Bangladesh as new markets for Mars Chocolates and transforming Revlon’s business in India with a 50% growth in profitability. He also played a pivotal role in identifying and developing new business channels in modern trade and retail beauty advisors for Swiss Beauty across India.
Shailendra Gaur, Vice President of Retail, Mila Beauté, said, “I am excited to join Mila Beauté at this significant juncture. My vision is to expand our business network across India, focusing on tier 2 cities while keeping our core promise of making beauty accessible at everyday prices. We aim to take a category-driven approach, ensuring we remain relevant and on-trend for the GenZ consumer.”
Saahil Nayar and Sachin Chadha, Co-founders of Mila Beauté, said “We are thrilled to welcome Shailendra to the Mila Beauté family. His strategic acumen, deep understanding of the Indian retail landscape, and proven track record in driving growth align perfectly with our vision of making beauty accessible to every Indian consumer.”
Mila Beauté offers high-quality, on-trend makeup inspired by international beauty trends, made accessible and relatable for the Indian consumer. The brand is rapidly expanding its presence across India’s diverse retail landscape.