Hyderabad, 02nd July 2024: The Kaftan Company (TKC), India’s leading Kaftan brand, proudly announces the launch of its first physical store in the exclusive and vibrant city of Hyderabad. Situated on the prestigious Road Number 3 in the upscale Banjara Hills area, the new store officially opened its doors on June 30th, marking a significant milestone in TKC’s journey from a digital direct-to-consumer brand to an omnipresent fashion leader.
The TKC store, spanning an impressive 770 square feet, is not just a store but a fashion haven. It is meticulously designed to provide an immersive and personalized shopping experience. The store features a diverse range of Kaftans for men and women, kids’ wear, and intriguing loungewear for men and women. The store showcases TKC’s entire range of collections, featuring specially curated pieces exclusive to the offline store. Customers can indulge in the tactile experience of the brand’s high-quality loungewear.
Speaking about this, Prakruti Gupta Rao and Navin S Rao, Co-Founders of TKC, said, “Opening our first physical store is a natural progression for The Kaftan Company as we continue to grow and meet the evolving needs of our customers. Over the past years, our customers have expressed numerous requests for an offline store where they can physically experience our products. This store is our commitment to delivering exceptional customer experiences and redefining fashion wear in India.”
Our new store in Banjara Hills is not just a store, but a strategic move. Located in the heart of this bustling hub, known for its upscale dining, nightlife, and exclusive shopping, our store is perfectly positioned to attract fashion-forward individuals seeking stylish, comfortable, and functional loungewear. We invite you to visit our store and experience the world of TKC firsthand.
The guest of Honor, Priya Rajiv Mohan, Certified Wellness Coach / Image Consultant / Author, was very excited about the launch of The Kaftan Company’s first store in Hyderabad. She said, “I am very glad that finally, The Kaftan Company is here in physical store format. I personally love Kaftans for their free-flowing style and love to wear them. At TKC, I love the quality of fabrics, design, and style the company offers, and I look forward to a pleasant shopping experience. I wish the team all the very best for their new venture.”
Launching our Hyderabad store is just the beginning of our thrilling expansion plans. We are resolutely committed to establishing our presence in every major metro city across India within the next 2-3 years, solidifying our position as the foremost Kaftan brand in the country. With an impressive 60% customer retention rate, we are proud of our dedication to quality, functionality, and fashion-forward designs, which has already earned us a loyal customer base.
Since its inception, TKC has been unwavering in its commitment to delivering exceptional product experiences. The brand’s collections, meticulously crafted with a strong commitment to sustainability and ethical practices, are available on leading online e-commerce platforms such as Myntra, TataCliq, Ajio, Shoppers Stop, and others. Looking ahead, TKC is steadfast in its aim to expand its global footprint and become the ultimate destination for premium loungewear, all while maintaining its commitment to sustainability.