London, United Kingdom, May 23, 2024 — The newly formed US team is headed by Samantha LeVan who has held multiple UX leadership roles and brings nearly 20 years’ experience to the agency. In addition to managing the US research team, LeVan also takes responsibility for part of the European team who will be working on one of the programs she is responsible for.
LeVan (pictured), who is based in Minnesota, USA, will report into John Dumas, Consultancy Director who said: “Establishing the US team is an important step in scaling our international research capability. With strong demand from the North American market over an extended period the timing was right to hire the team. Samantha has been a wonderful addition to the consultancy, and she is already having a positive impact on our clients, the team and the wider agency. I am excited about what we can achieve together.”