Mumbai, May 28 : On the occasion of World Menstrual Hygiene Day, Neha Dhupia continues to champion conversations around menstrual health and women’s wellness through GoFloRun the movement she founded alongside co-founder, ex-national level athlete, and entrepreneur Anita Lobo. What began as a fitness-led initiative and marathon has today evolved into a larger purpose-driven movement that encourages women and young girls to embrace wellness over taboo through awareness, education, donation drives, and community-led activities.
Since its inception, GoFloRun has supported multiple distribution drives and awareness initiatives across rural India including Jharkhand (2025), Telangana (January 2026), and Virar, Mumbai (March 2026), where over 250 C3’s Navya First Period Kits were donated to young girls. Working closely with NGO partner Centre for Catalyzing Change (C3) across regions, GoFloRun continues to support menstrual health awareness by helping provide access to essential resources, education, and safe conversations around periods for communities that need it the most. The initiative has also built a strong community through its dedicated “Flo Squad” , a growing collective of women who actively participate in runs, awareness drives, and conversations around menstrual health, helping take the movement beyond the marathon and into everyday impact.
“World Menstrual Hygiene Day is a reminder that conversations around periods still need to become more open, normal, and accessible,” shared Neha Dhupia. “When we started GoFloRun, the idea was never just about fitness or a marathon. It was about building a community where women feel supported, confident, and comfortable talking about things that are often considered uncomfortable. Every donation drive and every community activity has shown us how much more needs to be done when it comes to menstrual health awareness and access to basic hygiene resources. If even one girl feels more seen, informed, or supported through this initiative, that means a lot to us.”
Anita Lobo added,
“Two years in, and what GoFloRun has shown us is that when you give women a safe space, whether it’s a running track or an honest conversation, they show up. Every donation drive, every run, every woman who came forward and said ‘I didn’t know I could talk about this’ – that’s the work. What gives us real hope is our Flo Squad – women from different walks of life, appointed as ambassadors to inspire the women in their own circles to take up fitness. A mother, a working professional, an athlete, when women see someone who looks like them lacing up and showing up, it changes something. This World Menstrual Hygiene Day, we’re not just marking a date. We’re building toward a world where a girl in rural India has the same access, information, and confidence as anyone else.”
On World Menstrual Hygiene Day, GoFloRun reiterates its belief that menstrual health conversations should be normalised, accessible, and free from stigma. Through fitness, awareness, and community-driven action, the initiative hopes to continue inspiring meaningful change and ensuring that no woman or young girl feels unsupported or underprepared in her menstrual health journey.