Every advertising & marketing campaign often comes with a catch. But Dineout – India’s largest dining out and restaurant tech solutions platform, is promising its users that there are no hidden conditions or limitations when they say Flat 50% off on restaurant bills. They announced the 6th edition of Dineout Great Indian Restaurant Festival (GIRF), India’s largest and most awaited annual restaurant festival, slated to take place from 26th February to 31st March, 2021 at 10,000 leading restaurants across 20 cities. Some popular chains participating in this festival are S cafe, Indore Kitchen, Constellation, The Creative Kitchen, House of Malts, The Eighteen, The Piano Project, Pizza Hut, Burger King, Barbeque Nation, Cafe Delhi Heights & many more.
2020 was a year of shutdown and loss of income for the restaurant industry. Dineout aims to bring back users to dine out again with GIRF and help elevate the restaurant industry back on its feet stronger. Based on the simple insight of how Indians love to save and get value for their money, marrying it with their love for food and how it is enjoyed best when served hot and fresh. Their campaign tells users that “Dineout Par Dekho” if they want real 50% off deals unlike others who only give Rs. 100 off using new age enticing ASMR (autonomous sensory meridian response) content.
To make their offering even more lucrative, they have continued their partnership with some top of the game brands like HDFC Bank, InterMiles and Kingfisher. From cashback on buying deals to getting an extra 15% off (over and above the 50% off) using existing HDFC Bank Credit Cards, users can get a massive 65% off on their bills! InterMiles users can earn 1 InterMile for every Rs. 40 spent via Dineout Pay.
Commenting on the latest edition of GIRF, Mr. Ankit Mehrotra, CEO & Co-founder – Dineout said, “Our biggest issue was communicating to users that when we say 50% off we mean it. In the age of online sales where brands often use big % discounts and not mean them, customers lose trust. Dineout Par Dekho reduces that gap and further enables the trust in users with the end result being more footfall & business for restaurants! Moreover we saw a massive spike this Valentine’s Day with 40% more users dining out as compared to last year. Which means 2021 is going to be a good year for all of us!”
“This is our 4th edition in the row partnering with Dineout for their Great Indian Restaurant Festival. Dining out is an important category for us where our existing cardholders frequently use our services on a large scale. Our partnership with Dineout is like a glove that fits perfectly ensuring a growth for both the brands and making users the ultimate winners from this association!” says, a spokesperson from HDFC Bank.
Mr. Vikas Chandak, Senior VP & Head – Business & Strategic Partnerships, InterMiles said, “The 2021 edition of GIRF is our third consecutive year of an immensely successful association with Dineout, which over the years have helped us create a robust presence for InterMiles as a location agnostic Dining rewards currency. In the last few months we have also strengthened the Dine platform on the InterMiles App where our members can earn & redeem miles as well as leverage InterMiles as a currency to secure additional savings on dining bills at over 10,000 restaurants across India, over and above Dineout offers. We are encouraged by the revival of the F&B industry and hopeful that our differentited value proposition will make InterMiles the most preferred Dining Rewards destination for our members on an everyday basis”
Speaking on the association, Gurpreet Singh, Head, Marketing, United Breweries Ltd said. “We are delighted to have Kingfisher associated with Dineout’s Great Indian Restaurant Festival and sponsor their beverage category. With unmatched deals on food and beverage, we look forward to keeping the good times flowing for our patrons. This is a perfect time to make the most of some great deals and enjoy the good times with limitless options”
Dineout has a legacy of having organized 5 successful editions of GIRF since 2017. Last year, Dineout seated 5 million diners and generated 550Cr revenue for their restaurant partners. It also helped its participating restaurants garner higher revenue than the usual days. They are optimistic about this year’s addition too with dining out being one of the prime forms of entertainment and being profitable for the restaurant industry.