Ahmedabad, 2 December : After captivating customers with their trailblazing no-wheat, all-millet Bhakhris and Khakhras, Vyndo, the flagship brand of Ahmedabad-based startup Nurasoi, has unveiled another groundbreaking innovation – Knots. These snacks, crafted from a unique combination of jowar and chickpea, mark a one-of-a-kind addition to the healthy snacking market.
Available in six exciting flavors –Happy Herbs, Sassy Salt & Pepper, Mystic Masala, Tangy Tomato, Cheerful Cheese and Fun Pudina – Knots are extruded snacks (neither fried nor baked) and seasoned with natural ingredients. Designed as portion-controlled packs priced at an affordable ₹10, Knots aim to curb untimely hunger pangs, especially among children, while offering a healthier alternative to heavily marketed, palm oil bathed snacks.
It is noteworthy it k ow that the ingredients jowar and chickpea have a host of benefits to offer. While jowar is rich in fiber and supports digestion, chickpea is a powerhouse of protein, making Knots an ideal snack for growing children. Together, these ingredients provide energy and nutrients without compromising on taste or health.
Dietician Komal Patel, the founder of Nurasoi and the mastermind behind Knots’ recipe, shares, “I believe that healthy food is everyone’s right, not a luxury. Knots is our attempt to bring a delicious, nutritious option within everyone’s reach.”
Her partner and Business Strategist Chandan Maloo, adds, “At Nurasoi, our mission is to gradually build an ecosystem where healthier choices become the default, seamless decision for everyone, not something requiring constant mindfulness. Knots is a small but vital step in that direction.”
As a testament to their commitment to making a difference, the team recently distributed Knots to children in Ahmedabad’s slums during a special drive on Children’s Day. Vyndo has a strong physical presence across Gujarat, Mumbai and Canada, with products also available on leading e-commerce platforms. The team is actively working on expanding their footprint, aiming to bring their innovative snacks to more markets in India and beyond.
One can see Knots as not just a snack – it’s a bold step towards transforming the way we think about healthy eating. With its unique blend of nutrition and taste, it redefines snacking for both kids and adults. As Vyndo works tirelessly to make nutritious choices an everyday habit for people everywhere, Knots serves as a symbol of their mission: accessible, affordable, and irresistibly delicious; imploring one and all to rethink snacking.