LOS ANGELES & PALO ALTO, Calif., August 21, 2025 — Xsolla, a global commerce company helping developers launch, grow, and monetize their games, announces a new mobile-focused Server-to-Server (S2S) integration with Adjust, the global leader in mobile measurement and analytics. This strategic partnership empowers mobile game developers with precise, cross-platform performance tracking by bridging the gap between mobile marketing efforts and purchases made through the Xsolla Web Shop.
As more developers turn to Web Shops to drive direct-to-consumer monetization beyond traditional app stores, measuring the full value of those off-platform transactions becomes a critical challenge. Developers can now gain a complete picture of their campaign performance with Xsolla’s new S2S integration with Adjust, enabling accurate attribution of Web Shop purchases as in-app events. This seamless connection provides a holistic view of campaign effectiveness, Return on Advertising Spend (ROAS), and Lifetime Value (LTV), so developers can optimize performance and maximize long-term revenue.
The Xsolla Web Shop + Adjust S2S integration enables developers to:
Accurately track Web Shop purchases as part of the mobile user journey
Attribute revenue across acquisition and re-engagement campaigns
Understand full LTV from both in-app and web transactions
Purchases made through the Xsolla Web Shop are sent to Adjust as server-to-server events, then attributed to the correct mobile install source or re-engagement campaign. This ensures developers can fully understand how their user acquisition strategies perform across app stores and beyond.
“With over 600 mobile Web Shops launched, we’ve seen firsthand the demand for actionable insights that connect web purchases back to mobile efforts,” said Berkley Egenes, Chief Marketing & Growth Officer at Xsolla. “Our S2S integration with Adjust makes that visibility possible. It gives mobile teams the clarity they need to scale their Xsolla Web Shop performance with confidence.”
“This collaboration is all about giving developers the tools to measure success wherever it happens,” said Andrey Kazakov, CEO at Adjust. “By integrating with Xsolla Web Shop through a seamless S2S setup, we’re enabling a full-funnel view of the player journey from install to purchase across platforms.”