THE WOODLANDS, Texas, September 03, 2025 — Trecora, a leading provider of specialty waxes, announced today that all products within its specialty wax portfolio will now be branded under the unified TRECWAX™ trademark as part of the company’s broader effort to streamline branding across its product lines.
Trecora’s wax additive, L-CRYSTA™ will be marketed under the brand L-CRYSTA™ 100.
There will be no resulting changes to the formulations or product performance as a result of this branding update with further specifics provided directly to customers.
“We are proud to introduce TRECWAX™, a brand that builds on Trecora’s longstanding commitment to specialty performance,” said Peter Loggenberg, Vice President Specialty Polymers and Corporate Strategy – Trecora. “This initiative is designed to give our valued customers even greater transparency and confidence in our wax product line. The TRECWAX™ brand underscores our focus on quality, reliability, and continued innovation in the global supply of quality wax solutions.”