CHICAGO, September 24, 2025 — Syndigo, a global leader in end-to-end Product Experience Management (PXM) solutions, today announced a strategic partnership with Thrive Market, the online membership that makes healthy living easy and accessible for all. Thrive Market has chosen Syndigo’s Product Experience Cloud for Retailers to scale product information management, simplify vendor onboarding, and deliver richer product content to members — joining Syndigo’s growing network of leading retailers.
“We are thrilled that Thrive Market has chosen Syndigo to help streamline their product experience execution,” said Doug Inda, Syndigo EVP-Sales, Americas. “With more than 1.7 million paid members, Thrive Market continues to grow quickly. Syndigo’s Product Experience Cloud will help Thrive Market to onboard vendor product information more seamlessly while providing added Enhanced Content, GDSN, and data pool capabilities for the brands they work with, to drive more efficient online commerce.”
After a thorough review, Thrive Market selected Syndigo to streamline product content onboarding and updates, ensuring its members receive faster, more accurate product information. Key priorities included reducing a lengthy New Product Introduction process, enabling vendor self-service, and leveraging staging areas for vendor data. Syndigo’s cloud-native platform provided both the governance and flexibility needed to support Thrive Market’s growth and technology requirements.
“At Thrive Market, everything starts with our members. We chose Syndigo because their technology helps us ensure the product information our members see is accurate, consistent, and engaging,” said April Lane, Chief Merchandising Officer at Thrive Market. “As we continue to grow, this partnership allows us to work seamlessly with vendor partners and deliver the rich product experience our members expect every time they shop with us.”
Thrive Market joins Syndigo’s network of brands and retailers that manage and deliver data and digital assets to enhance the product experience for their customers.