Mar 11: 0101.Today, a leading data-driven conversion specialist, has announced the appointment of Nitika Khanna as Director – Martech. In her new role, Khanna will spearhead the design and implementation of lifecycle-driven Martech architectures that integrate customer data, analytics, automation platforms, and communication systems into unified engagement ecosystems aimed at improving conversion, retention, and long-term customer value.
With over a decade of experience across global consumer technology platforms, digital marketplaces, and enterprise consulting, Khanna brings deep expertise in building and scaling CRM, retention, and lifecycle engagement systems. Prior to joining 0101.Today, she held leadership roles including Director – Martech at Performics India, Head of CRM at MAISON D’AURAINE, Retention Consultant at WebEngage, and Head of CRM at Trell. She has also contributed to major CRM initiatives at Nykaa, designing retention frameworks, behavioural segmentation models, and automation systems for multiple markets.
Commenting on the appointment, Ajay Verma, Co-Founder and Managing Partner, 0101.Today, said:
“We are delighted to welcome Nitika to 0101.Today. Her deep understanding of Martech ecosystems and lifecycle engagement will play an important role as we continue helping enterprises translate customer data into measurable business outcomes and build integrated growth systems.”
Nitika Khanna, Director – Martech, 0101.Today, added:
“I’m excited to join 0101.Today at a time when organisations are looking to unlock greater value from their Martech investments. When data, technology and lifecycle strategies work together, businesses can create far more meaningful and consistent customer engagement. I look forward to helping enterprises build systems that translate customer data into measurable growth.”
Khanna’s appointment reinforces 0101.Today’s commitment to helping enterprises build integrated Martech infrastructures that transform customer data into actionable engagement frameworks, improve conversions, and drive sustainable growth.
