Gurugram, May 23, 2023: Premium Menswear brand, Louis Stitch is expanding its product portfolio beyond premium shoes and accessories with a foray into the apparel segment. Starting with premium Shirts and Polo T-shirts, Louis Stitch is looking to redefine men’s fashion by offering an exceptional range of clothing options that suit varied style preferences. Expanding into the apparel segment is a progressive step for the brand as it works towards becoming a one-stop fashion destination for the modern man.
The collection, which is Made in India, encapsulates the brand’s legacy of exceptional quality and craftsmanship. Keeping up with the evolving needs and styles of modern men, the company aims to launch 150-200 unique designs every month.
Driven by its relentless pursuit of excellence, Louis Stitch carried out a year-long research and development process to discover and source the finest raw materials from across the globe. This includes the finest cotton from various countries (Egyptian Giza cotton being one of them), German Gutermann threads, Freudenberg collar fusing and natural buttons. Each product will be meticulously crafted and created in the company’s state-of-the-art manufacturing facility based in Gurgaon.
On the announcement of the apparel launch, Amol Goel, Founder and CEO, of Louis Stitch said ” The strategic expansion into men’s fashion marks an important milestone in our journey to become a one-stop fashion destination for men. With our focus on global and Indian sourcing, we are set to redefine quality standards in the industry while providing men with versatile options for varied needs and preferences. Our purpose has always been to provide men with the finest handcrafted fashion products, and now we are extending that commitment to include a wide range of premium apparel. We are hopeful that our shoppers will love our apparel collection as they do our shoes”.
Starting at INR 1500, Louis Stitch’s all-new products will be available on its websiteand all prominent E-com marketplaces including Myntra, Amazon, and Flipkart, amongst others.
This development follows the completion of Louis Stitch’s seed funding round of INR 5 crores.
