Nuance Consultancy Creates New Campaign for The Sassy Spoon’s Flavor-Packed Menu

Mumbai, 9th January 2025 – Nuance Consultancy has outdone itself with its latest campaign for The Sassy Spoon, infusing the restaurant’s latest menu additions with a dash of bold creativity and a sprinkle of sharp strategy. With global flavours, with a Sassy twist, the new menu screams experimentation and delivers pure joy on a plate. The campaign theme “This & That” is the perfect fusion of variety, inclusivity, and the sheer fun of mixing things up. With spot-on strategies and creative storytelling, Nuance has turned this concept into an experience that feels as exciting as the menu itself. The dishes are the real showstoppers, and Nuance made sure everyone knows it.

 The new dishes are a celebration of contrast and harmony such as the Tofu & Cottage Cheese Poppers with Turai Chutney, Crispy Potato Mille-Feuille with Goat Cheese Fondue & Arabbiata Sauce —a true fusion of the unexpected amongst close to 20 new additions to the menu. It is a culinary equivalent of a well-mixed playlist, where classic and contemporary flavors collide in deliciously surprising ways.

 The campaign’s core idea – “Why pick one when you can have both?” is an invitation to indulge in a culinary collaboration between cultures, ideas and experiments where opposites attract, and variety isn’t just welcomed, it’s celebrated.

 Nuance Consultancy, the agency behind the campaign, hit the ground running with this theme. Rooshabh, Co-Founder of Nuance, explains: “We knew from the start that we wanted to create a campaign that mirrored the creativity and boldness of the dishes themselves. ‘This & That’ encapsulates the essence of what we wanted to convey—why settle for one when you can enjoy the best of both worlds?”

 Of course, no campaign would be complete without the face behind the magic: Rachel Goenka, the founder of The Sassy Spoon, whose vision and culinary expertise birthed these new dishes. As the person behind the flavours and attached memories, Rachel represents the soul of the campaign. Reem Iqbal, AGM – Growth & Marketing at TCSC Hospitality Pvt. Ltd. said “With our new menu, the focus was on celebrating variety & unique flavours. Our collaboration with Nuance, brought this idea to the forefront with the ‘This & That’ campaign. It’s the perfect representation of our menu’s playful & eclectic spirit, and we’re thrilled with the response so far.”

 The campaign takes center stage across social media with eye-catching visuals and strategic Meta ads targeting both regulars and newcomers. To add fuel to the fire, food influencers were invited to dive into the new menu and share their culinary discoveries, sparking conversations and building excitement around the brand.

 With ‘This & That,’ Sassy Spoon is proving that you don’t have to pick a side in the world of food—you can have it all. And why not? When the result is a fusion of flavors as bold as these, the only thing left to say is: “Bon appétit, indeed!”