New Delhi: Pee Safe, India’s leading hygiene and wellness brand, recently launched a new product line called FURR empowering women to embrace their choices when it comes to their body hair. The FURR range includes a hair removal cream, and a bikini line and body shaving razor and also plans to expand into a wide range of products for all humans. The latter two have been launched the hair removal cream will be out in end March. Pee Safe aims to place a quality choice in women’s hands about removing body hair when and if they want.
The global hair removal products market is projected to reach $4.94 billion by 2027. In the Asia-Pacific region, the growth in demand can be attributed to an increase in the population of youth. Apart from meeting this rising demand, Pee Safe wants to ensure that the choice for body hair removal among its women consumers is proactive. For those who make this choice, the brand has come up with its FURR range.
Speaking about this, Vikas Bagaria, Founder, Pee Safe, said, “Body hair is natural and not something to be ashamed of. With FURR, we wish to enable women to make their choice when it comes to body hair and give them products that are convenient, hassle-free and good for their skin. We have always ensured that all our products are designed with our TG in mind. We not only wish to meet the market demand but also empower them with choices around their personal hygiene and wellness. We have always believed in taking an unconventional approach and creating awareness around our products.”
Pee Safe’s FURR bikini line razor is made of chromium and PTFE. It is designed with a compact head and safety guard to enable painless hair removal without any cuts and irritation. It is reusable and promotes hassle-free shaving.
The FURR body shaving razor is made of titanium and NCAT and can be used on the arms, underarms, legs, and back. It has a compact head and safety guard to prevent any cuts. The aloe vera and Vitamin E padding contain antibacterial hygienic resin to prevent redness in those with sensitive skin. It also comes with a four-blade razor and is reusable.
Pee Safe has been advocating the cause of personal hygiene since 2013. Over the years, the brand has created market leadership in various product segments and has developed goodwill and trust amongst its consumer base. The brand’s products are currently available in modern trade, general stores, airports, organized stores across 40+ cities, online at www.peesafe.com and across leading e-commerce platforms. Pee Safe recently made its offline foray with a physical store in Ahmedabad. The brand aims to open around 15 more stores including in Tier 3 and 4 cities in the next 12 months.
In March 2020, Pee Safe also launched its sister concern Raho Safe to provide affordable hygiene and wellness products to consumers. Since inception, Pee Safe has diversified into products including eco-friendly Sanitary Pads, Organic Cotton Tampons, Menstrual Cups, Panty Liners, Breast Pads, Natural Intimate Washes, Wipes and Sweat Pads for both men and women, and Pollution Safe Anti-Pollution Dust Masks. Pee Safe has also launched its products in the subcontinent region and plans to expand its reach globally in the next five years.
