Mumbai, Apr 29: Samsung India’s ‘Show Them How It’s Done #withGalaxy’ initiative, in partnership with HYBE INDIA, empowers talented girls by providing a nationwide platform to showcase their abilities through auditions.
As part of the campaign, Samsung India will launch Galaxy Audition Studios in 10 cities, transforming select Samsung Experience Stores into hubs for auditions and content creation. These studios will host creator-led masterclasses on the first day of auditions in each city, encouraging participants to perform, create, and share their stories.
“At the heart of this initiative is a simple belief that every young girl in India deserves the confidence to dream big and the platform to be seen and heard on a global stage. Our partnership with HYBE INDIA is a commitment to bring that belief to life by creating meaningful opportunities for a generation ready to step forward,” said Aditya Babbar, Vice President, MX Business, Samsung India.
The Guwahati leg, which began on April 25 and runs until May 3, has already seen high participation at the Samsung Experience Store on GS Road. From rehearsing routines and recording vocals to filming audition videos, the Galaxy S26 Ultra supports every stage of the process, ensuring participants have the best tools to bring their dreams to life.
Schedule for Galaxy Audition Studios and creator-led workshops across key cities:
|
City |
Store |
Start Date with Masterclass |
End Date |
|
Mumbai |
Samsung BKC Store |
May 2 |
May 10 |
|
Pune |
Samsung Experience Store, Phoenix MarketCity |
May 9 |
May 17 |
|
Hyderabad |
Samsung Experience Store, InOrbit Mall |
May 16 |
May 24 |
|
Bengaluru |
Samsung Opera House |
May 23 |
May 31 |
|
Delhi |
Samsung Experience Store, Connaught Place |
June 6 |
June 14 |
|
Chennai |
Samsung Experience Store, Phoenix MarketCity |
June 20 |
June 28 |
|
Ahmedabad |
Samsung Experience Store, Palladium Ahmedabad |
July 4 |
July 11 |
|
Kolkata |
Samsung Experience Store, South City Mall |
July 11 |
July 18 |
|
Chandigarh |
Samsung Experience Store, Elante Mall |
July 18 |
July 25 |
As part of the initiative, Samsung India will feature #withGalaxy experience zones at all of HYBE INDIA’s Pop-up Parks across six high-footfall cities. These parks will launch in Guwahati on May 2, and are designed to drive shareability, encourage user-generated content, and allow visitors to engage with the Galaxy S26 Ultra.
The campaign also features three films—shot #withGalaxy S26 Ultra—that have been created in collaboration with HYBE INDIA, capturing the journeys of participants leading up to the final audition.
The first film, released on April 22, has already garnered over 1 million views with an engagement rate of 2.5%, reflecting strong audience interest. The second film, launched on April 28, highlights in-store audition workshop moments as talent steps into the spotlight.
