MILAN, February 27, 2025 –Skechers has opened its doors on one of Milan’s most famed shopping boulevards: Corso Buenos Aires. The Company’s new concept store brings its comfort footwear, apparel and accessories including its popular Skechers Hands Free Slip-ins® designs and innovative Skechers Performance collection to Europe’s renowned High Street, an epicenter of fashion.
“As The Comfort Technology Company, Skechers has been a strategic retail player—establishing brick-and-mortar locations across a network of cities where we can interact with consumers around the world and convert millions into enthusiasts,” said Michael Greenberg, president of Skechers. “Italy has played a key role in our growth across Europe. We look forward to further building our business in this important market with this high-profile destination, one whose fashion trends, signature collections and innovative hands-free designs can connect with the tourists and locals who appreciate Milan’s reputation for style.”
“Milan has long been known as one of Italy’s top destinations for tourism, fashion and culture—and our new store places us among the world’s most prominent brands in this vibrant city—right in the heart of Corso Buenos Aires, one of Europe’s longest shopping streets,” added Sergio Esposito, country manager of Skechers Italia. “Our close proximity to Milan Centrale and Lima metro stations will make our retail location a heavily-trafficked conduit for the tens of thousands who come to shop daily.”
Located on a boulevard that receives Milan’s second-highest footfall at 6,900 shoppers per hour, the 294-square-meter store at Corso Buenos Aires 42/9 is a re-imagination of mid-century design. Illuminated by LED lighting constructed with renewable EU-manufactured biopolymer materials, the modern space showcases the brand’s popular lifestyle footwear collections and features a dedicated Skechers Performance area, as well as apparel and accessory sections and products for every age and activity including fashion, sport, casual, work and children’s styles.
Skechers’ extensive offering is enhanced with the Company’s comfort innovations and game-changing performance product for every skill level—including its Skechers Hands Free Slip-ins® Technology, Massage Fit® Technology, Skechers Arch Fit® Technology, Skechers Max Cushioning® Technology, Skechers Hyper Burst® Technology, Skechers Performance FitKnit® Technology, Skechers Air-Cooled Memory Foam®, Skechers Relaxed Fit® Technology and Skechers Stretch Fit® Technology.
Supported by a team of ambassadors including football legend Fabio Cannavaro and celebrity chef Benedetta Parodi, the Company’s product is available at more than 40 Skechers retail destinations in Italy including three additional locales in Milan. Consumers can also shop at approximately 5,300 Skechers stores worldwide, skechers.it and leading retailers in the region.