By Kunal Shah| Director | Rank My Business
Creating content that your viewers want to see takes a great deal of effort. The goal behind every novel idea for content marketers as well as influencers is to reach out to as many people with relevant content that is both likeable and shareable. But what if you’re unable to reach the right audience?
No matter how fun your content is, the right strategy is needed to make it more visible to your potential audience. Relying solely on the content without optimising it for better reach can prove disappointing. Search engine optimisation (SEO) is one way to improve reach and visibility for your brand identity.
Today, influencers and content marketers are, by no means, ignorant of the possibilities that can be achieved through SEO. Whether you run a podcast, a vlog, a blog, or a social media page, SEO works to generate more traffic to your sites and gives your audience all the intel on your brand that cannot be found elsewhere. For an audience that is ever-curious, this is the perfect way to get to know you better.
Additionally, recent data suggested that 70% of marketers considered SEO more effective than paid marketing. For influencers and content marketers, nothing could be more favourable.
With SEO as part of the marketing strategy, influencers and content creators have much to gain.
How SEO Has Helped Influencers and Content Marketers
Every brand, irrespective of the industry, benefits from organic optimisation. Brands have always thrived with SEO and that still holds true for content marketers and influencers who are striving to make their identity more visible among their audience.
Here’s how SEO has helped influencers and content marketers:
Reaching Out to a Niche Audience has Become Easier
Niche services and products require a niche audience. You cannot always reach out to the right target group through your usual means of marketing. But what cannot be accomplished by most other marketing means can be achieved through organic marketing. Many content creators and influencer marketers manoeuvre their content through SEO that can reach the right people without requiring a grand budget.
Page Authority Makes Brand Seem More Trustworthy
There are millions of brands and websites offering the same information every single day. As an influencer or content marketer, your content may be unique but not for long. While imitation is the greatest form of flattery, it doesn’t take long for an imitator to get better than you at what you do. SEO as a part of the marketing strategy allows marketers the opportunity to have page authority that automatically lets your audience hail you as trustworthy and someone offering something of value.
Quantifiable Results Help Brands Get Better
Irrespective of whether SEO is your primary source of marketing as an influencer or content marketer, organic marketing can still better you as a brand without taking much in return. You don’t shell out a fortune like you would on other means of marketing and can still find out how you fare as a brand in search results. Through the quantifiable results you acquire every month, you can work on making your organic visibility and reach better among your audience.
While marketers have expanded their horizons beyond search engines, we cannot ignore the fact that a majority of the audience still relies on search engines over most other platforms. In short, even with other marketing sources available, SEO will still be a vital part of marketing strategies for decades to come. And with influencers and content creators still on the rise, it wouldn’t be surprising to see more of them lean toward SEO to market their content before their audience.
