Mumbai, India Apr 24: Prime Video, India’s most loved entertainment destination, today announced the record-breaking success of its latest Prime Original series, Matka King, which premiered worldwide on April 17. The intense drama has emerged as the most-watched new scripted series on the service in the last two years and has been trending in the Top 10 across 37 countries since its launch. Within a week of its premiere on the service, Matka King was trending as #1 in 17 countries worldwide. The series’ performance is a testament to Prime Video’s position as the preferred home for rooted and authentic stories that resonate deeply with audiences both in India and globally.
“At Prime Video, we remain committed to championing stories that reflect diverse slices of India, while still being universally relatable. The phenomenal success of Matka King exemplifies this vision,” said Nikhil Madhok, director and head of Originals, Prime Video, India. “The series trended in Top 10 across 37 countries, including #1 in 17 countries in the first week of its launch. Set against the backdrop of 1960s Bombay, its compelling narrative has clearly connected with audiences and highlights the growing scale and global appeal of Indian storytelling. Vijay Varma’s performance as Brij Bhatti has been simply outstanding, creating a memorable character that joins Prime Video’s cult icons such as Kaleen Bhaiya, Srikant Tiwari, and Hathiram Chaudhary. This response reinforces our belief that powerful stories and layered characters rooted in authenticity can transcend boundaries and connect with viewers across geographies.”
Set in the fast-changing Bombay of the 1960s, Matka King follows Brij Bhatti, an enterprising cotton trader who introduces ‘Matka’, an honest gambling system that transforms an elite pastime into a nationwide phenomenon.
The original series is Created and written by Abhay Koranne and created, written, directed by Nagraj Popatrao Manjule. It is produced by Siddharth Roy Kapur, Nagraj Popatrao Manjule, Gargi Kulkarni, Ashwini Sidwani, and Ashish Aryan under the banner of Roy Kapur Films, Aatpat, and SMR Entertainment. The series is headlined by Vijay Varma as Brij Bhatti, alongside Kritika Kamra, Sai Tamhankar, Siddharth Jadhav, Bhupendra Jadawat, and Gulshan Grover in lead roles, with Bharat Jadhav, Girish Kulkarni, Jamie Lever, Kishor Kadam, Cyrus Sahukar, Arpita Sethiya, Sambhaji Tangade, Ishtiyak Khan, Sanjivv Jotangia, and Simran Ashwini in pivotal roles.
