Mumbai: GoNuts, a Mumbai based start-up that connect fans to their favourite celebrities via authentic & personalized experiences, collaborated with Ferns N Petals, India’s largest gifting brand for a Father’s Day campaign ‘Not a Superhero’.
The campaign celebrates a father’s love for his children without putting any pressure of being stereotypically strong, powerful and a winner but for “being real’. The campaign endeavours to thank the fathers for all things that usually go unnoticed.
On this Father’s Day, this campaign by GoNuts in collaboration with Ferns N Petals will showcase a social media interview interspersed with music, hosted by Shibani Kashyap with superstar musician Pallash Sen of Euphoria band fame, Live on Shibani’s Instagram handle.
The event will be showcased on 20th June 2020, Saturday at 6.30 pm. The half hour show will also feature personalised songs/ dedications for people who are FP audience/potential customers.
Commenting on the collaboration with Ferns N Petals, Joji George, Co-Founder, GoNuts said, “We are extremely happy to announce our first ever collaboration with Ferns N Petals. Fathers have always been stereotyped and the new age Dad is all about breaking the mould of being a superhero. The idea of ‘Not a Superhero’ is to celebrate the dad of today who is empathetic, sensitive, helps the lady of the house and is deeply involved with the routine of his kid’s activities. On this Father’s day we extend the show hosted by Shibani Kashyap and Pallash, who are on the GoNuts platform to make the day special by allowing users to create memories. “
Speaking about the association, Manish Saini COO, eCommerce, Ferns N Petals said, “With ‘Not a Superhero’ campaign we strive to create a new ecosystem with active collaborations and technological interventions in the gifting space. Ferns N Petals believes in weaving beautiful relationships and with this campaign we want to highlight the special bond between a father and his child which, is a relationship that resonates across audiences. Today’s consumers are digital natives and we wanted to increasingly use this medium to engage with our audiences.
Adding on the association Shibani Kashyap, star musician said, “It is my pleasure to be a part of ‘Not a Superhero’ campaign which focuses on new-age dads while addressing the fathers who are passionately involved in their children’s upbringing and also help in the household chores. The concept leverages technology to celebrate the spirit of fatherhood and share it with their loved ones through music.”
