Public Awareness and early diagnosis is the key to win the battle against cancer
By – Dr. Raghav Kesri, Senior Consultant and Head Medical Oncology, Yatharth Hospital, Greater Noida
Cancer affects millions of lives worldwide, yet no two experiences are the same. From diagnosis to treatment and survivorship, each patient faces a unique journey shaped by factors such as genetics, lifestyle, access to healthcare, and personal circumstances. The “United by Unique” theme highlights the importance of tailoring cancer care to meet these diverse needs, ensuring that every patient receives the most effective and supportive treatment possible.
Personalized cancer care involves precision medicine, which uses genetic profiling to develop targeted therapies. It also includes holistic support systems that address emotional, mental, and social well-being. When healthcare systems recognize and respond to these individualized needs, they can significantly improve outcomes and quality of life for cancer patients.
The “United by Unique” campaign is a three-year initiative designed to shift the focus toward people-centred cancer care. It moves beyond raising awareness and encourages actionable steps to reduce the global cancer burden. By emphasizing patient experiences and individual needs, this initiative fosters a deeper understanding of cancer’s challenges and inspires meaningful change in healthcare policies and practices.
During the first phase, awareness is key. By sharing diverse patient stories and highlighting the different ways cancer impacts lives, this initiative will set the stage for a more inclusive conversation about care. The following years will focus on mobilizing action and implementing policies that prioritize individualized cancer treatment and community-driven healthcare solutions.
A crucial aspect of personalized cancer care is building strong support networks. Patients require more than just medical treatment; they need emotional, psychological, and social support to navigate their journey. Families, caregivers, healthcare professionals, and communities all play a vital role in ensuring that individuals feel supported throughout their fight against cancer.
Advancements in technology and telemedicine have also made it easier for patients to access care that suits their specific needs. From virtual consultations and recommendations, technology is helping bridge gaps in cancer care, making personalized treatment more accessible to patients worldwide.
The fight against cancer requires a united effort from individuals, communities, healthcare professionals, and policymakers. By embracing the uniqueness of each patient’s experience and prioritizing personalized care, we can create a more effective and compassionate healthcare system.
Let’s stand together under the banner of “United by Unique” to advocate for better, more inclusive cancer care. Every story matters, and by acknowledging these unique journeys, we move closer to a future where everyone receives the care and support they need to overcome cancer.