India, 5th September 2024: Haier Appliances India, the No.1 global major appliances brand for 15 consecutive years, has announced the launch of its latest 316 Top-Load Washing Machine series featuring cutting-edge Ultra Fresh Air Technology. The new ‘Airfresh’ series is an upgraded version of the 306 series and offers a perfect combination of stylish design and functionality, making the laundry experience simpler and more hassle-free than ever before for consumers. With this latest launch, Haier India introduces its first Top-Load Washing Machine Series featuring revolutionary Ultra Fresh Air Technology with an 8kg capacity. This innovative series is specifically designed for larger households, providing a superior laundry experience.
Leaving washed clothes in the washing machine, especially during the monsoon season, can lead to bacteria growth and unpleasant odors. With the launch of the new ‘Airfresh’ series with Ultra-Fresh Air technology, Haier India aims to tackle this common issue faced by Indian households. The Ultra Fresh Air Technology ensures that clothes remain fresh and odor-free for up to 8 hours, even when you’re busy with chores or work. The Haier 316 series top-load washing machine automatically runs a 6-minute wash cycle at intervals of every 54 minutes to significantly reduce the chances of odor and bacteria formation, ensuring a hassle-free laundry experience.
Additionally, the washing machines feature advanced technologies such as the Oceanus Drum, Magic Filter, Soft Closing Door, Air Dry, and Near-Zero Pressure Technology, making them an all-rounder and a must-have for Indian households, especially during the monsoon season.
Commenting on the launch of the new innovative washing machines, Mr. NS Satish, President, Haier Appliances India said, “At Haier India, we are immensely proud to introduce our new ‘Airfresh’ series of Top-Load Washing Machines, packed with innovative and advanced technology that make the laundry experience simpler and more hassle-free than ever before. With this new series, we aim to solve one of the biggest laundry issues faced by consumers who juggle between household chores and work. The standout feature of these washing machines is their ability to keep clothes fresh and odor-free with advanced Ultra Fresh Air Technology, even if they are left in the machine for hours or overnight. This new launch aligns perfectly with our philosophy of making consumers’ lives smarter, more comfortable, and convenient.”
Haier ‘Airfresh’ Top-Load Washing Machine Series Key Functionalities:
Equips a Dedicated Ultra-Fresh Air Button
The all-new Haier washing machines include a dedicated DIY button to activate the Ultra Fresh Air Technology, which effectively eliminates post-wash odors and keeps your clothes fresh. This technology ensures consistent airflow within the drum during the wash cycle, controlling moisture retention and keeping clothes fresh and odor-free for up to 8 hours.
For those times when you forget clothes in the machine, the Ultra Fresh Air Technology automatically activates every 54 minutes for 6 minutes, circulating fresh air to prevent odors and bacterial formation. With this innovative feature, you can enjoy cleaner, fresher clothes after every wash.
Air-Dry Feature Eliminates Excess Moisture
The Air-Dry feature efficiently removes excess moisture from your clothes, ensuring they come out drier and fresher after every wash. This innovative feature enhances the drying process, reducing drying time and helping to maintain the quality of your garments.
A Unique Oceanus Drum Design
The ‘Airfresh’ series features a unique drum design that prioritizes fabric care through a gentle yet effective washing process. With its smooth and seamless Oceanus wave pattern, the drum delicately agitates clothes, offering tender care while minimizing wear and tear on fabrics. This innovative design ensures thorough cleaning while helping your clothes stay in excellent condition for longer.
Magic Filter Captures Every Lint and Dirt
It features a magic filter that effectively captures lint and dirt, keeping both your laundry and washing machine clean. This advanced filtration system enhances washing performance and prolongs the appliance’s lifespan, ensuring you have fresh, spotless clothes every time.
Equips Soft Closing Door for Convenience
The all-new Haier ‘Airfresh’ washing machine series caters to various laundry needs with a Soft Closing Door that enhances convenience and safety by preventing accidental slams and reducing noise during operation.
Packs Attractive Colorful Control Film
The washing machine features an attractive, colorful control panel with vibrant, easy-to-read graphics and intuitive icons. Made from durable, moisture-resistant materials, the washing machine combines functionality with modern aesthetics, making the laundry experience more seamless and user-friendly.
Features Near-Zero Pressure Technology
For high-rise buildings and households with low water pressure, the new Haier washing machines provide an optimal solution for achieving the perfect wash. Equipped with advanced Near-Zero Pressure technology, these machines operate efficiently at water pressures as low as 0.01 MPa, ensuring effective cleaning performance regardless of water supply conditions.
