VANCOUVER, British Columbia, September 10, 2025 — Thunderbird Distribution and Thunderbird Brands, the distribution and consumer products arms of Thunderbird Entertainment Group Inc. (TSXV:TBRD, OTC – THBRF) (“Thunderbird” or the “Company”), together with global lifestyle brand tokidoki, are pleased to announce new consumer products licensing partnerships for the original animated series Mermicorno: Starfall. The multi-category announcement is the latest milestone in the expansion of the Thunderbird-owned-IP (intellectual property), with the licensing program being co-managed by Thunderbird Brands and tokidoki.
The product range will span a variety of licensed categories to appeal to a wide audience of consumers. Partners and their respective categories include Abrams for publishing, Ashtel Studios for personal care, BBC International for footwear, Franco Manufacturing Co. for bedding and bath, and Komar for sleepwear. Several titles under the Abrams agreement are already available, including the Mermicorno: Starfall Official Sticker Book and Mermicorno: Starfall 2026 Wall Calendar with Over 50 Bonus Stickers, with 5-Minute Mermicorno: Starfall Stories set for publication in October 2025. All other products under the new licensing partnerships will launch over the next year, through to fall 2026.
“We are thrilled to build on the success of the Mermicorno: Starfall brand by offering a variety of new consumer products that will surely be a hit with fans of the series,” said Thunderbird President of Global Distribution & Consumer Products, Richard Goldsmith. “From sticker books to bedding to sleepwear and more, we’re diversifying our products while also strengthening Thunderbird’s position as a leader in growing beloved brands.”
“We could not ask for a more dynamic and collaborative group of partners for Mermicorno: Starfall! With such a fantastical series, it was important that we select partners who not only have extensive experience in their respective categories but also creativity, imagination and passion for the brand,” added Pooneh Mohajer, tokidoki’s CEO & Co-Founder. “We’re excited to expand the reach of Mermicorno: Starfall and continue growing our connection with fans.”
In addition to the partnerships with Abrams, Ashtel Studios, BBC International, Franco Manufacturing Co., and Komar, Thunderbird Brands and tokidoki previously announced a master toy deal with industry leader Jazwares.
Mermicorno: Starfall is created and produced by Thunderbird’s Atomic Cartoons in partnership with tokidoki, and is a vibrant original animated adventure-comedy inspired by tokidoki’s beloved Mermicorno character family. Set in a fantastical undersea world, the series follows a team of magical creatures as they band together to save the ocean from an evil threat. Along the way, they explore the magic of creative self-expression, forge deep friendships, and even search for the best bowl of ramen in the sea. Showcasing the wonders of the natural world, this is the first animated series to bring tokidoki’s underwater universe to life.
The first season of the series debuted in the US on Max (now HBO Max) in January 2025, ranking #11 in the Kids & Family category of the streamer shortly thereafter. Subsequently, the series premiered on YTV and STACKTV’s Teletoon+ (Canada), Max and Discovery Kids (LATAM), and POP (UK), and most recently on Cartoon Network in Southeast Asia. ejunior has also licensed the series in the Middle East. Following the success of the first release, the second drop of episodes became available on Max in May 2025. In collaboration with Space Junk Studios, tokidoki also launched a Mermicorno: Starfall game on Roblox this year.