India, September 26, 2025: Haier Appliances India, the No. 1 global major appliances brand for 16 consecutive years, has raised the bar in home entertainment with the launch of an Impressive Big Screen 100’’(254cm) S90 Series QLED TV. This TV delivers a premium, theatre-like experience at home, blurring the line between screen and reality. It brings alive the thrill of sports, the magic of blockbuster movies, and the intensity of gaming, every detail is magnified to offer a richer, deeper, and more connected entertainment experience. This product reflects Haier’s commitment to transforming everyday entertainment into something truly extraordinary.
The 100S90 QLED TV delivers a larger-than-life viewing experience with breathtaking detail, vibrant colors, and immersive surround sound that makes the screen virtually disappear and the content come alive. Featuring a sleek 98% screen-to-body ratio and powered by advanced AI Ultra Sense processor, it delivers intelligent picture enhancement and stunning visual quality. The premium Sound by KEF with a 2.1 channel speaker system, paired with Dolby Atmos, provides a rich, cinematic audio experience. Seamlessly integrating Google TV, the 100S90 offers effortless smart functionality. Additional innovations like Per-LED Control for multi-zone precision dimming and a smooth 144Hz refresh rate & Gaming 240Hz further elevate the viewing experience. These innovations position Haier at the forefront of revolutionizing home entertainment.
The 100S90 QLED TV series starts at a price point of INR 3,22,990. These TVs are available now across all major retail and online platforms.
Commenting on the launch, Mr. NS Satish, President, Haier Appliances India said, “At Haier India, we are redefining the very essence of premium entertainment with the introduction of the 100’’(254cm) S90 QLED TV. This masterpiece transforms living rooms into personal theaters, delivering breathtaking visuals and immersive sound that elevate every moment to the extraordinary. It reflects our relentless pursuit of innovation that resonates deeply with Indian households, blending cutting-edge technology with the intimate joy of shared experiences. This product embodies our vision to set a new standard for how premium entertainment is experienced, felt, and celebrated.”
Haier S90 QLED TV: Top Features and Specifications:
Premium Design
The Haier 100S90 QLED TV is designed with a slim-fit, near bezel-less look which ensures an immersive viewing experience, while the 98% screen-to-body ratio and knurled lower bezel add a touch of refined elegance.
Immersive viewing on a grand screen
The Haier 100S90 QLED TV comes with advanced Per-LED Control, enabling multi-zone precision dimming that adjusts the brightness of each small LED dynamically based on on-screen content. This ensures vibrant details, deeper blacks, nuanced shadows, and seamless, true-to-life transitions—delivering a level of depth and clarity that elevates every scene. With a 93% DCI-P3 color gamut, viewers can enjoy realistic colors on cinema meet professional cinema standards. Dolby Vision IQ further enhances the viewing experience through intelligent visual optimization by using built-in light sensors to tailor picture settings to the viewer’s environment, ensuring consistent and vibrant visuals whether you’re watching during the day or at night. The visual gambit of the TV is improved further with the HDR10+ display and 1000 nits peak brightness
Smooth Display for Guaranteed Visual Entertainment
Haier’s next-gen Ultra Crystal-Black Panel delivers 10,000,000:1 high dynamic contrast contrast and 178° Wide Viewing, maintaining vivid color and sharp contrast from any direction. Reduced motion blur enhances the experience for gaming and fast-moving content, while its anti-glare coating ensures clear, crisp images even under strong ambient light. Additionally, with Eye Comfort+, TÜV Low Blue Light, AI Ambient Sensing, Dolby Vision IQ and Flicker Free work together to ease eye strain and keep viewing comfortable in any lighting. AI Ambient Sense automatically raises brightness and color temperature in bright environments and lowers them in dark settings. The S90 QLED TV is certified by TÜV Rheinland assuring protection against harmful emissions of blue light.
AI Enhancement
At the core of the Haier 100S90 QLED TV lies the AI Ultra Sense Processor to offer enhanced AI Picture technologies, enables fast scene recognition & intelligent tuning for sharper motion, color, contrast and depth.
Premium Audio to Offer the Complete Experience
With Sound by KEF, the 2.1 channel setup surrounds you with precision and depth, turning the living room into a true theater. Dolby Atmos wraps you in spatial audio from every angle, while Total Sonics brings crisp clarity and rich detail to every sound.
Smarter Gaming Mode for Ultimate Entertainment
For gamers, Haier introduces AI-powered Game Mode, ensuring ultra-smooth motion, sharp responsiveness, and minimal blur for fast reactions during immersive gameplay. Features like adjustable display size, optimized picture modes, shadow enhancement, game-specific settings, and crosshair targeting make every session more engaging and competitive. Pushing the boundaries further, Gaming at 240Hz unlocks next-level smoothness and responsiveness. Whether at 60Hz, 120Hz, or the ultimate 240Hz refresh rate (achievable in Game Mode), the display ensures players never miss a moment of action, offering fluid motion and lightning-fast reaction speeds for an unmatched gaming experience. With Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM), the TV dynamically adjusts frame rates and minimizes input lag, allowing for responsive and stable gameplay. To provide further enhancements, AMD FreeSync Premium Pro ensures stutter-free, flicker-free visuals with low latency and HDR rendering.
Smart TV Integration
The Haier 100S90 QLED TV is equipped with Google TV, providing seamless access to a wide range of content across streaming apps, live TV, and YouTube. With personalized recommendations powered by AI and voice-controlled navigation through Google Assistant, users can effortlessly discover and enjoy their favorite shows and movies.
Beyond entertainment, the TV serves as a smart home control hub via Haier’s HaiSmart ecosystem. From adjusting lights to managing other connected devices, users can control their environment directly from the TV screen. It also comes with HaiCast, allowing wireless screen projection from Android devices and PCs supported with Windows 10 or above, and a Bluetooth Speaker Mode, enabling the TV to function as a high-quality speaker even with the display turned off.
Haier 100S90 QLED TV: Price, availability, and warranty
- The new range of Haier S90 QLED TV starts from INR 3,22,990 and are available across all leading retail stores from September 26th
- Haier India is offering a warranty of 3 years