16 October 2025, New Delhi, India – Lacoste, the iconic French fashion-sport brand, launches this year’s festive campaign, Court of Light, alongside the introduction of a brand-new product – the Lacoste Sleeveless Jacket, created especially for the Indian market. Designed for effortless styling, the product can be seamlessly paired with Lacoste’s much-loved knitted kurtas, signature polos, classic shirts, or T-shirts, making it an ideal festive companion that reflects both modern elegance and timeless style.
Rooted in Lacoste’s tennis heritage, the campaign reimagines a festive gathering on a tennis court – where family and friends come together for a warm evening meal that flows into light-hearted matches, symbolizing joy, movement, and the spirit of celebration. Court of Light beautifully merges tradition with modern lifestyle, reinforcing Lacoste’s relevance in India’s festive narrative.
VISUALS OF CAMPAIGN
The campaign showcases the breadth of Lacoste’s festive offerings, from iconic polos, shirts, dresses, skirts, and T-shirts to footwear and premium accessories. Complementing these is the much-loved knitted kurta, a Lacoste exclusive item for India, and now the newly launched sleeveless jacket, adding another layer of versatility and relevance to Indian wardrobes.
Speaking on the launch, Rajesh Jain, Managing Director and CEO, Lacoste India, said:
“Festive moments in India are rich with tradition, emotion, and expression – and Lacoste is proud to be part of that cultural rhythm. With the Court of Light campaign and the introduction of the new exclusive sleeveless jacket, we bring together the brand’s timeless French elegance and India’s vibrant festive spirits. This collection is not just about dressing for the occasion; it is about embodying a lifestyle of refined celebration, moment, and effortless sophistication.”