October 16th 2025: To spread awareness about Breast Cancer, Cocoon Hospital has recently launched the #PinkShield Campaign focused on promoting life-saving importance of early detection and regular screening. The initiative sparks open conversations, empower women to take charge of their health, and break the silence and stigma that often surround breast cancer in India.
Ms. Devyani Jaipuria, Director, RJ Corp Healthcare Business, said, “Every day, women dedicate themselves to their families, their work and their communities. In prioritizing family and work, their own health often comes last. This Breast Cancer Awareness Month, through the #PinkShield movement, I appeal to every woman to put herself first.”
“Regular screening, early detection and honest conversations with your gynaecologist are not just measures; they are acts of care and courage. When women take care of themselves, they strengthen their families and inspire the world around them. Let us come together to build our #PinkShield. Aware, Empowered and Unstoppable,” added Ms Devyani.
Aligned with Breast Cancer Awareness Month, the #PinkShield Campaign aims to make women more informed, proactive, and confident in managing their breast health. The campaign encourages women to regularly perform self-examinations to identify early warning signs and to undergo breast cancer screening such as mammograms or breast ultrasounds as recommended by their doctors. The initiative includes, educational workshops, social media outreach, expert talks, and community interactions to reach women of all age groups — especially those who tend to overlook preventive check-ups.
By promoting preventive care and awareness, Cocoon Hospital hopes to build a community that stands strong together — under the #PinkShield.