Mumbai, 10 November 2025: Umanshi Marketing & PR, a boutique agency, has partnered with brand and marketing veteran Manimala Hazarika to launch Founder Vantage — a specialised Growth Acceleration Lab for founder-led and family-run businesses. These businesses could range from seed-funded startups to INR 50 cr SMEs to INR 1000 cr family businesses with founders at the helm of their affairs.
The collaboration brings together Umanshi’s strength in shaping compelling narratives that enhance investor appeal, activating integrated GTM programs and building digital ecosystems that fuel a founder’s growth journey with Manimala’s experience in shaping brand purpose, crafting marketing strategies and translating founder vision into impactful market presence — bringing both clarity and execution discipline to founder-led businesses.
Speaking about the launch and collaboration with Manimala, Tamanna Gupta, Founder, Umanshi Marketing, said, “A large part of our business comes from the founder community. We’ve seen founders stuck between gut instinct and fragmented execution. What they need is a trusted team that can help them translate that vision into reality and co-achieve their business goals. Founder Vantage is about giving them clarity and systems — without stripping away the agility that makes founder-led businesses unique. We are excited to collaborate with Manimala on this!”
The initiative introduces structured, productised programs including Category Design Labs, PR Sprint 90, Investor Advocacy Packs etc., designed to align purpose, brand and growth. These frameworks help founders strengthen communication, leadership narrative and market credibility — accelerating business outcomes.
“Founder-led and family-run businesses possess tremendous conviction and vision, but without structured communication discipline and narrative clarity, that vision can remain under-leveraged,” said Manimala Hazarika, brand strategist and fractional CMO. “Founder Vantage is designed to bridge that gap by combining strategic clarity with execution excellence — helping founders build trust, craft category-defining narratives and communicate with confidence and consistency.”
With a legacy of working with visionary entrepreneurs, Umanshi has driven measurable impact across sectors — supporting 120+ founder-led businesses across life stages, from legacy enterprises to scale-ups and new-age innovators. This collaboration formalises a shared mission: to help founders lead markets, build enduring brands and scale through narrative-led growth discipline.