Mumbai, Feb 13: India’s first nationalist lifestyle brand, Luv My India, has officially launched with a mission to transform patriotism from occasional observance to a daily expression. Inspired by Ambassador Dr. Deepak Vohra and his powerful advocacy of national identity, the initiative aims to embed pride in everyday actions, thoughts, and choices.
Founded by communications expert Vandana Sethhi, with over 30 years of experience in marketing and advertising, Luv My India goes beyond being just a brand. It represents a cultural movement encouraging Indians to demonstrate their love for the country through lifestyle, fashion, and conscious daily habits.
A turning point for the brand came when Vandana Sethhi watched Ambassador Dr. Vohra speak on national identity. Inspired by his commitment to India, she reached out to him to share her concept. Dr. Vohra has since joined Luv My India as Chief Mentor, lending his experience and voice to guide the movement.
“I am not an Indian because I live in India. I am an Indian because India lives in me,” said Ambassador Dr. Deepak Vohra. “True nationalism must reflect in how we live, how we think, and how we carry ourselves every day. I am proud to be associated with this movement.”
Vandana Sethhi added,
“Listening to Ambassador Dr. Vohra speak about India with such conviction inspired me deeply. Having him as Chief Mentor is both a huge honour and a massive responsibility. His passion and love for the nation add tremendous strength to this movement.”
Luv My India aims to make patriotism tangible and stylish through its premium lifestyle products, including t-shirts, shirts, stoles, scarves, and coats, blending traditional motifs with modern design. The brand encourages individuals to express national pride in their daily lives, turning patriotism into a confident, conscious, and visible part of identity.
“Why should patriotism be confined to Republic Day or Independence Day? Why shouldn’t Indians express pride every day?” asks Vandana Sethhi. Luv My India is answering this question, transforming love for the country into a lifestyle.