The world today is interconnected and international trade has become as important as domestic trade for every country in the world. Indian exporters have had a steady growth in demand for their products with the rising popularity of ‘Made in India” products. Some of the highest demanded products are the ones that are exclusively made in India. The handicrafts of India are the most exported products from India and the same can be said for certain spices and crops that are indigenous to India.
There are many markets that are profitable for Indian exporters, but one of the most rising markets is Saudi Arabia. It is a land full of immense opportunities with a consistent hike in demand for Indian products. This article will discuss the major steps you need to take to export your products to Saudi Arabia.
By exporting your products you will be able to get international exposure and to a larger customer base. There is even more scope for e-commerce exports in Saudi Arabia, as you will directly be able to reach the end users. Let us see the steps to export to Saudi Arabia:
Firstly, Understand the Saudi Arabian Market
Research is the first step of any business and it is more crucial when it comes to exports. The export market is volatile so the first step is research. You need to take time to understand the market trends, preferences of customers, and your competition. The knowledge you gain from the research is going to be the foundation of your export strategy.
Speak your customers’ language
Arabic people will relate better to communications done in their native language. You need to make sure to have the product names and their descriptions translated into Arabic. This will help you connect to the local people of Saudi Arabia and generate better sales. It is very important that your communication is concise, clear, and culturally sensitive.
Simplify your logistics and shipping process
Shipping and logistics can become a true pain if you do not take care of them beforehand. It can be a daunting task to take care of these things. There is extensive documentation involved and warehousing can also be tricky. When you are exporting to Saudi Arabia you cannot travel for each and every shipment, having a trusted partner to delegate these responsibilities can come in handy. You need to make the right decision as per your needs. These days there is a lot of support for new exporters in India. There are programs like Amazon Global Selling that are meant to help the exporters of India find opportunities overseas and ease their everyday activities.
Set your pricing right
You need to place your products in the right market, but also at the right price. You need to set a competitive price while keeping in mind the foreign exchange prices along with the conversion rates. If you plan your pricing strategy right, you will be able to attract Saudi Arabian customers.
Boost visibility with the right marketing strategy
You could have the best product in the entire import market of UAE and still not sell enough if your customers don’t see the product. You need to understand the digital landscape of Saudi Arabia to send the right message to your targeted customers. Finding the right partners and choosing the right platforms to market your products is an important step to export successfully to Saudi Arabia.
Have a customer-centric approach
Understanding your customer and having a customer-centric approach transcends borders. You need to offer timely dispatch of products, deliver quality products, and have fluent customer service support. You will need to have everything in place to export successfully to Saudi Arabia. If the customers have a seamless buying experience they will leave good reviews resulting in more opportunities for better sales. Reviews and word-of-mouth are the best marketing strategies out there. With the help of the right delivery partner, you can generate good reviews and credibility.
Be well-informed about regulatory compliance
The regulatory compliances of the UAE are known to be notorious. These regulatory compliances apply to imports of Saudi Arabia too and all Indian exporters need to be vary of them. Your products need to meet the quality and safety standards of the authorities so that you can avoid any trouble with Saudi Arabian authorities.
Keep monitoring your Performance- Learn from your experience
Once you start exporting, you need to monitor your performance in the market and watch out for any errors. The most important thing here is to not get disappointed by any of the mistakes that you make. You need to keep track of customer reviews, analyze sales data, and expenses incurred to export goods to Saudi Arabia.
Think of the Expansion of your export business
After establishing your export business in Saudi Arabia, you need to think of expanding your business. You can either expand your product portfolio or increase the number of international markets you cater to, and you can easily do that with your existing experience in exports. With the help of online e-commerce exports, expansion to more and more markets is easier than it seems.
A final word
If you are an Indian entrepreneur looking to expand your market internationally, Saudi Arabia is truly your best bet. That country has a growing demand for various Indian products. However, all of these opportunities cannot guarantee success until you have your research and strategies in place. International trading programs like Amazon Global Selling help you with the required research and assistance. It also takes care of logistics and warehousing and reduces your woes to a great extent. You can simply register for the program, get your documentation in place, and start exporting as soon as possible.
