The brief was to establish HONOR as the mobile with the best camera in the industry. The entire idea came from a simple consumer insight that most of us are extremely dissatisfied and disappointed with our current phones. The phones we once loved have betrayed us and we are stuck in a bad relationship. HONOR will be the new found love for those who are repenting their bad decisions. We picked simple stories of people who are in love but can’t enjoy a single moment together because of their partner, their existing mobile phone doesn’t respond. Thereby telling the consumers that they deserve better.”
Also, enclosed are the credit details of the team from Mullen Lintas involved in the campaign.
| CREATIVE | ACCOUNT MGMT. | PLANNING | PRODUCTION |
| Saurabh Sabikhi (CD) | Sanya Malik (Sr. BSM) | Someshwar (AVP) | BLOOM PRODUCTION HOUSE (Director – Harshavardhan Kulkarni) |
| Sindhu S Panicker (GCD) | KR Ganesh (Sr. VP) | Ekta Relan (National Planning Director) | BLOOM PRODUCTION HOUSE (Executive Producer- Raja) |
| Sarab Jit Singh (UCD) | Syed Amjad Ali (President) | Subhajit Mukherjee (Music Director) | |
| Garima Khandelwal (CCO) | Vikas Mehta (CEO) | ||
| Azazul Haque (CCO) |