Miami Beach, FL, September 04, 2025 — Introducing Rubber B CONNECTED: The Future of Luxury Watch Straps Has Arrived
Rolex watches meet cutting-edge fintech in an industry-first breakthrough.
Rubber B, the brand that revolutionized the watch strap industry by launching the first curved-end (“integrated”) rubber straps for Rolex in 2010, proudly unveils its latest innovation: Rubber B CONNECTED – a Tap-to-Pay-enabled rubber strap engineered exclusively for luxury mechanical watches.
This NFC-powered strap allows wearers to make secure, contactless payments directly from their wrist—without compromising the integrity, heritage, or style of their timepiece. Built around Rubber B’s signature T-Design, CONNECTED straps integrate flawlessly with select Rolex models, maintaining the original factory clasp for seamless elegance.
The Fusion of Tradition and Technology
Rubber B CONNECTED redefines the luxury watch accessory category by embedding passive NFC technology into its Swiss-Made vulcanized rubber straps, meticulously calibrated for specific watch references. This innovation provides modern functionality for iconic timepieces from Rolex, Tudor, Patek Philippe, Audemars Piguet, Panerai, and IWC, all while preserving the mechanical purity collectors value most.
Whether making a purchase at a boutique, dining at a fine restaurant, or navigating global travel, CONNECTED empowers wearers to pay effortlessly, elegantly, and securely—with nothing more than a tap of the wrist.
Key Features of Rubber B CONNECTED
Contactless Payments
Secure tap-to-pay transactions via passive NFC chip—no charging, no phone required.
Swiss Luxury Craftsmanship
Made in Switzerland from 100% natural vulcanized rubber, engineered for comfort, longevity, and luxury appeal.
Uncompromised Security
Protected by bank-level encryption and advanced NFC protocols for complete peace of mind.
Limitless Lifestyle Performance
Waterproof, rugged, and ready for daily wear—whether in the gym, ocean, or boardroom.
Universal Compatibility
Functions like a credit card with Visa, Mastercard, and other major networks.
Available Models
At launch, Rubber B CONNECTED is available for the following Rolex models, each designed to use the original Rolex deployant clasp (Classic Series):