India, September 4, 2025 – New Balance, the global athletic brand known for its quality craftsmanship and running excellence, announced the launch of its new store in Forum Mall, Kochi. Strengthening its footprint in the city, this launch complements New Balance’s existing store at Lulu Mall, Kochi, marking a dynamic chapter in the brand’s India expansion journey.
Designed as more than just a retail destination, the new Forum Mall store offers an authentic brand experience – blending New Balance’s craftsmanship, performance gear, and iconic designs. To mark the opening, New Balance hosted an exclusive in-store showcase at Forum Mall, where leading influencers and HNIs experienced the brand’s latest collection and explored its commitment to performance and style first-hand.
Extending the celebration city-wide, New Balance also organized the brand’s debut 5K run in Kochi, which kicked off from and concluded at Lulu Mall. The run brought together over 100+ runners – from first-time runners to seasoned athletes – uniting the city’s fitness community around the brand’s mission to empower people through sport.
Through these dual activations, New Balance spotlighted its holistic approach in Kochi: introducing a premium retail and brand experience at Forum Mall while energizing the broader community with an inclusive fitness celebration at Lulu Mall.