Mumbai, 14th October 2025: As India enters a decade defined by brand-led growth, Ormax Consultants has announced the refresh of its specialist brand naming division – Ormax Cognito, the country’s first specialist brand naming practice.
For over two decades, Ormax Cognito has been behind some of India’s most memorable and enduring names, from Globus to Fun Republic, Hathway to Zoop, Hungritos to Taj Souk. Each going beyond mere recognition to drive recall, relevance, and resonance, qualities that turn a name into an asset.
But as India’s growth story evolves, marked by premiumisation, category blurring and brand-generated demand, the process of naming too needs to evolve. This refresh makes Ormax Cognito’s offering sharper, more tuned to the realities of modern branding, but more rooted to the science of meaning-making.
“Brand names are not just identifiers,” says Vispy Doctor, Managing Director, Ormax Consultants. “They are carriers of meaning, the first mental handle consumers hold on to. A key element in building memory structures. Ironically, while names often get the least attention, they are what you actually own in the long run. Categories evolve. Identities modernize. But the name endures, it accrues meaning with every consumer interaction.”
At the heart of the enhanced Ormax Cognito lies a five-step scientific process that ensures a name is not just creative, but strategically sound.
“Our belief is simple, the name is the product. It’s the one element that lives forever,” adds Vispy. “In an age where brands are built at the intersection of meaning, memory, and markets, naming deserves the same rigour as strategy or design. Ormax Cognito ensures it gets exactly that.”