Bengaluru, June 09th: TechnoSport, India’s largest activewear brand, has announced the launch of TechnoSport Express, a new retail format aimed at accelerating its offline expansion and extending access to high-quality activewear across India’s fast-growing emerging markets. As part of its growth strategy, the brand plans to open 25 TechnoSport Express stores by the end of FY27, alongside its existing target of ~130 EBOs by the end of the current fiscal year.
Built around a leaner footprint and faster go-to-market approach, the launch marks a significant milestone in TechnoSport‘s retail growth strategy, enabling the brand to expand its presence beyond major metros and large cities into smaller towns, districts, and neighbourhoods where demand for branded, high-quality products and enhanced shopping experiences continues to grow.
Supported by a robust supply chain through TechnoSport‘s Super Stockist network and backed by brand-led marketing initiatives, the format is designed to help the Express format generate demand and accelerate growth from day one.
Importantly, while compact in size, TechnoSport Express stores are designed to deliver a premium shopping experience comparable to an Exclusive Brand Outlet (EBO), featuring air-conditioned environments, trained sales assistance, trial rooms, and curated product displays that enhance customer convenience and engagement.
Speaking about the vision behind this new format, Puspen Maity, CEO, shared, “TechnoSport Express is an important step in accelerating our retail growth journey. This format allows us to scale faster, strengthen our presence across high-potential markets, and create new opportunities for partners to grow alongside the brand. At the same time, it helps us bring the TechnoSport experience closer to consumers in a more accessible way.”
Highlighting how the format differs from existing EBOs, Sunil JhunJhunWala, Co-founder & Managing Director, added, “While EBOs continue to play a key role in delivering immersive brand experiences, TechnoSport Express is designed for agility, accessibility, and convenience. It allows us to serve newer catchments with an efficient retail model while ensuring consumers enjoy a well-curated and easy shopping experience.”
Sharing what partners and consumers can expect from the format, Ravish Vats, Head of General Trade & LFR, said, “With TechnoSport Express, we are bringing together operational efficiency, strong product demand, and brand-backed support. The format is designed to help partners grow while also offering consumers easier access to performance-driven products and a smoother in-store shopping journey.”
As consumer aspirations continue to rise across India’s rapidly developing markets, TechnoSport Express is positioned to bridge the gap between accessibility and experience, bringing high-performance activewear and a modern retail environment closer to millions of consumers.